tag:blogger.com,1999:blog-69319820888252694092024-03-27T20:58:36.397+00:00Whitehat Inbound Marketing Agency in LondonWhitehat Inbound Marketing Agency in London is in the forefront of the inbound marketing methodologies, helping to drive new website traffic and providing quality service to its clients within London and all over the United Kingdom.Whitehat Inboundhttp://www.blogger.com/profile/07412049631034805918noreply@blogger.comBlogger188125tag:blogger.com,1999:blog-6931982088825269409.post-37578165815392185852016-08-15T17:00:00.000+01:002016-10-19T09:59:50.442+01:00Inbound Marketing Content Skills for the Hands-on Hotelier <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhC9WW6LqQ2CawnBCsIoS8B62iXPtdRCjV-MY0noGJT1Qg1vWB0vJKZhvdo-yFc6WQtvcF6CeoHvl4v7KUUHShOsX7-4rBMiGFZ8xOPgpjEwCGVUluehrSG7RqISLnyAHq9bbwhqNNjO6QD/s1600/lol.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Inbound Marketing Content Skills for the Hands-on Hotelier" border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhC9WW6LqQ2CawnBCsIoS8B62iXPtdRCjV-MY0noGJT1Qg1vWB0vJKZhvdo-yFc6WQtvcF6CeoHvl4v7KUUHShOsX7-4rBMiGFZ8xOPgpjEwCGVUluehrSG7RqISLnyAHq9bbwhqNNjO6QD/s320/lol.jpg" title="Inbound Marketing Content Skills for the Hands-on Hotelier" width="320" /></a></div>
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<span lang="EN-GB" style="font-family: "georgia" , serif;">Marketing
trends dictate that we go digital. Why limit yourself to costly, drawn-out
solutions that offer little in terms of measuring the level of your outreach?<o:p></o:p></span></div>
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<span lang="EN-GB"><a href="http://whitehat-seo.co.uk/"><span style="font-family: "georgia" , serif;">Inbound marketing</span></a></span><span lang="EN-GB" style="font-family: "georgia" , serif;">, in particular, is making great
strides in what it means to really sell a product – especially in the hotel
industry. Accommodating change in such a manner speaks of great wisdom. If
you’re interested, then you have come to the right place. <o:p></o:p></span></div>
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<span lang="EN-GB" style="font-family: "georgia" , serif;">More
and more people have become content creators in this vastly user-generated
world that we live in. Crowdsourcing and online shopping are growing in terms
of subscribers.<o:p></o:p></span></div>
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<span lang="EN-GB" style="font-family: "georgia" , serif;">Visual
media is taking precedence over other, more traditional forms. With the need to
connect to audiences more, just what does an <a href="http://blog.whitehat-seo.co.uk/integrate-content-marketing-with-search-engine-optimisation" target="_blank">ideal content marketer</a></span><span lang="EN-GB" style="font-family: "georgia" , serif;"> make? We count out the ways. <o:p></o:p></span></div>
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<b><span lang="EN-GB" style="font-family: "georgia" , serif;">Creativity <o:p></o:p></span></b></div>
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<span lang="EN-GB" style="font-family: "georgia" , serif;">Being
inspired is something that, more often than not, comes easier to these people.
Unique content is very much a staple of content marketing, and as such, should
be high on a content marketer’s list of priorities in regards to the kinds of media
that they want to produce.<o:p></o:p></span></div>
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<span lang="EN-GB" style="font-family: "georgia" , serif;">Apart
from written media, visual media such as videos and images make for effective
modes of communication as well. Experiment so as to figure out what works well
for you and your business. <o:p></o:p></span></div>
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<b><span lang="EN-GB" style="font-family: "georgia" , serif;">Organisation <o:p></o:p></span></b></div>
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<span lang="EN-GB" style="font-family: "georgia" , serif;">Making
sure that everything is settled and ready to go is a trait that all marketers
can and should have. Just as a hotel’s daily operations depend on highly
efficient management skills, organisation also matters in content.<o:p></o:p></span></div>
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<span lang="EN-GB" style="font-family: "georgia" , serif;">Plan
ahead for content and media that you wish to pursue over specific times in the
quarter. Are the holidays approaching? Any bank holidays on the horizon? Being
able to decipher that sort of information makes for better content as time goes
on.<o:p></o:p></span></div>
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<b><span lang="EN-GB" style="font-family: "georgia" , serif;">Strategy <o:p></o:p></span></b></div>
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<span lang="EN-GB" style="font-family: "georgia" , serif;">Having
all the brains in the world will mean nothing if not put to good use. Knowing
when to create, release, or withhold certain types of content is something that
should be inherent in every content marketer.<o:p></o:p></span></div>
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<span lang="EN-GB" style="font-family: "georgia" , serif;">For
one, you wouldn’t want to release a post about summer essentials in the middle
of winter. It would be unseemly to appear disrespectful or crude in regards to
these situations, so taking care to make content that is geared towards your
intention is key.<o:p></o:p></span></div>
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<b><span lang="EN-GB" style="font-family: "georgia" , serif;">Flexible <o:p></o:p></span></b></div>
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<span lang="EN-GB" style="font-family: "georgia" , serif;">As some
of the best-laid plans are, inevitably problems will arise. Spelling errors and
scheduling woes are normal, and not everyone will have positive comments about
your content.<o:p></o:p></span></div>
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<span lang="EN-GB" style="font-family: "georgia" , serif;">Take it
all in stride – marketing is about selling your product, and often, its
marketability isn’t up to you. Consumers’ tastes can be fickle, and learning to
adapt accordingly will be something that others will be watching out for.<o:p></o:p></span></div>
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<b><span lang="EN-GB" style="font-family: "georgia" , serif;">Insightful <o:p></o:p></span></b></div>
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<span lang="EN-GB" style="font-family: "georgia" , serif;">Not
everyone can ascertain just what a person wants at any given time. However,
with enough client research and experience, <a href="https://blog.thesocialms.com/content-creation-8-tools-you-should-use-to-create-better-content/" style="background-color: white;" target="_blank">content marketers</a></span><span class="MsoCommentReference"><span lang="EN-GB" style="background-color: white; font-size: 8pt; line-height: 107%;"> </span></span><span lang="EN-GB" style="font-family: "georgia" , serif;">
should have gotten used to the feel and weight of the campaigns they are
running.<o:p></o:p></span></div>
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<span lang="EN-GB" style="font-family: "georgia" , serif;">Intuitiveness
to running various inbound marketing strategies and methodologies is a highly
useful skill, as it is what leads to new platforms, opportunities, clients, and
the like.<o:p></o:p></span></div>
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<b><span lang="EN-GB" style="font-family: "georgia" , serif; font-size: 18.0pt; line-height: 107%;">Sources:<o:p></o:p></span></b></div>
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<b><i>Content Marketing Traits Crucial to Success, </i>curata.com</b></div>
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<a href="http://info.whitehat-seo.co.uk/inbound-marketing-for-hotels-free-ebook" target="_blank"><img alt="Free Guide Inbound Marketing For Hotels" src="https://cdn2.hubspot.net/hubfs/1737653/hub_generated/resized/b369d243-a6ca-4d19-b097-647d8cf3ffd4.png" title="Free Guide Inbound Marketing For Hotels" /></a></div>
Whitehat Inboundhttp://www.blogger.com/profile/07412049631034805918noreply@blogger.com1tag:blogger.com,1999:blog-6931982088825269409.post-6728703585278701972016-07-19T10:28:00.002+01:002016-10-07T10:36:12.233+01:00Video as a Life Science Inbound Marketing Tool <div class="MsoNormal">
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXXP1WVk7en2cYHwQ2cNY9ZQea2Qr6bKjYXyirCm4XtP3tqWnkGuvlRrFy0w1bFGxMZavknhEh-1Y8vkqHba0t52KW_TK9eaPA1-RE9NjE-AMtAfHeNMXKXYskj8YioJuMk4RH35uEQLrg/s1600/imagesersds.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="Video as a Life Science Inbound Marketing Tool " border="0" height="253" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXXP1WVk7en2cYHwQ2cNY9ZQea2Qr6bKjYXyirCm4XtP3tqWnkGuvlRrFy0w1bFGxMZavknhEh-1Y8vkqHba0t52KW_TK9eaPA1-RE9NjE-AMtAfHeNMXKXYskj8YioJuMk4RH35uEQLrg/s400/imagesersds.png" title="Video as a Life Science Inbound Marketing Tool " width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Video as a Life Science Inbound Marketing Tool </td></tr>
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<span style="font-family: "georgia" , "serif"; font-size: 12pt; line-height: 107%;">Most people are visual learners by habit. Most books,
handwritten before the time of the printing press, included illustrations and
diagrams in order to reinforce a certain idea or theory. The same can be said
of today; most media makes use of images to show the goings-on of the world to
their audiences, whether in still photography or moving images. Regardless of
the form, visual media is an important part of </span><a href="http://www.whitehat-seo.co.uk/"><span style="font-family: "georgia" , "serif"; font-size: 12.0pt; line-height: 107%;">any inbound marketing methodology</span></a><span style="font-family: "georgia" , "serif"; font-size: 12pt; line-height: 107%;"> – even
blogs that focus on written content still contains pictures and videos in order
to retain a multi-sensory experience for their audience. This adds layers to an
already important aspect of science: The need to understand the world as it
works.</span></div>
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<span style="font-family: "georgia" , "serif"; font-size: 12.0pt; line-height: 107%;">Videos are a powerful tool to increase the likelihood of
your content to be seen. The </span><a href="http://blog.whitehat-seo.co.uk/life-science-marketing-an-effective-inbound-marketing-strategy"><span style="font-family: "georgia" , "serif"; font-size: 12.0pt; line-height: 107%;">life
sciences</span></a><span style="font-family: "georgia" , "serif"; font-size: 12.0pt; line-height: 107%;"> tend to intimidate the average chap, so they usually
understand better if concepts and theories are explained to them in simple
terms. You don’t explain how birds migrate for the winter, you simply show them
in action. Likewise, if you are in a teaching capacity in your role as a life
scientist, using videos to any class will help illustrate one’s point better
than words can. <o:p></o:p></span></div>
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<b><span style="font-family: "georgia" , "serif"; font-size: 12.0pt; line-height: 107%;">What
Kind of Video suits my IM scheme?<o:p></o:p></span></b></div>
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<span style="font-family: "georgia" , "serif"; font-size: 12.0pt; line-height: 107%;">It can be tricky to portray scenes of wildlife, tiny
microscopic bacteria on a petri dish, or remote, exotic locations on video.
There needs to be pre-existing footage of the scenery, or else needing powerful
microscopes to capture the images. Talk about procuring this footage first
before thinking to place it in any content. Once in hand, plan accordingly.
Prepare a storyboard or outline of what you want your video to be like, and how
it serves your </span><a href="http://blog.whitehat-seo.co.uk/attract-new-visitors-using-marketing-seo"><span style="font-family: "georgia" , "serif"; font-size: 12.0pt; line-height: 107%;">inbound
marketing goals</span></a><span style="font-family: "georgia" , "serif"; font-size: 12.0pt; line-height: 107%;">. <o:p></o:p></span></div>
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<span style="font-family: "georgia" , "serif"; font-size: 12.0pt; line-height: 107%;">Animated videos are better for teaching beginner-type
classes, as the audience needs a good grasp of the matter to be able to
understand the material outright. Real-life videos, including graphic and
bloody bits, are for more advanced classes that have understood the content of
the video that they are about to watch. If you are </span><a href="http://www.lifesci.dundee.ac.uk/studying/media/videos"><span style="font-family: "georgia" , "serif"; font-size: 12.0pt; line-height: 107%;">marketing
life science content</span></a><span style="font-family: "georgia" , "serif"; font-size: 12.0pt; line-height: 107%;"> to a general audience, however, implementing an
inbound marketing scheme containing parts of both animated and real-life media
can be helpful as you are attempting to attract novices and enthusiasts alike.
This can help to attract others to join a career in the life sciences, or to
take up their causes and help fund their research. <o:p></o:p></span></div>
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<span style="font-family: "georgia" , "serif"; font-size: 12.0pt; line-height: 107%;">Despite
the sciences ideally being beholden to no entity but the pursuit of knowledge,
there is still a need to translate that knowledge into something that the
masses can understand. This is where in inbound marketing comes in: Attracting
others to pur<a href="https://www.blogger.com/null" name="_GoBack"></a>sue this field of study will be of great
help to the international community at large. If one merely needs to augment
existing content, shorter video clips may fit your content. If you are planning
to explain further, or you feel that visual media will better illustrate your
study, then go for longer-length videos. One should collaborate with a video
editor and educate them, as well, in your study. This will help to improve the
pacing, style, and editing of the video content you wish to produce. </span></div>
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<span style="font-family: "georgia" , serif; font-size: x-small;"><span style="line-height: 17.12px;"><b>Sources:</b></span></span></div>
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<span style="font-family: "georgia" , serif; font-size: x-small;"><span style="line-height: 17.12px;"><i>Seven things you should never say to a video editor, Adobe.com</i></span></span></div>
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<span style="font-family: "georgia" , serif; line-height: 17.12px;"><span style="font-size: x-small;"><i>Essential Science for Teachers: Life Science, Annenberg Learner</i></span></span></div>
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<a href="http://info.whitehat-seo.co.uk/how-to-create-an-effective-marketing-funnel-for-life-science-companies" target="_blank"><img alt="Download: "Creating An Effective Marketing Funnel For Life Science Companies" eBook" border="0" height="215" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_cAfA3ZKNocqsCLSoE9HzI8oQ98w9GUs2K9SWZR31tvcdayAo1c57pYkbE6QP-OQe-iHLeJb1iyDdPcHRNwHONLiupIQNbG82gL6L19CuieIlMzwrP7GRGxkh4dRtccIpbOGXNeRxICY1/s400/Life+Science+CTA.jpg" title="Download: "Creating An Effective Marketing Funnel For Life Science Companies" eBook" width="400" /></a></div>
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Whitehat Inboundhttp://www.blogger.com/profile/07412049631034805918noreply@blogger.com0tag:blogger.com,1999:blog-6931982088825269409.post-70744061390465207292016-06-10T09:58:00.000+01:002016-10-07T10:51:19.511+01:00Apps Abound for Inbound Marketing<div class="separator" style="clear: both; text-align: center;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgE-6nUPEgX0YuWLHccmD8J7QiTSG5dFBPCmyd3a1-K4TWpUHUAYazN4mqgLeaLTYj7a60UJiJC6Es1nai5k2E4Ug72hri-9-b_KCA9Q0X6KHN4AAIBIc4uxI92-VQuJoCWIzgHEjU3H74I/s1600/image002.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Useful apps for inbound marketing strategy" border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgE-6nUPEgX0YuWLHccmD8J7QiTSG5dFBPCmyd3a1-K4TWpUHUAYazN4mqgLeaLTYj7a60UJiJC6Es1nai5k2E4Ug72hri-9-b_KCA9Q0X6KHN4AAIBIc4uxI92-VQuJoCWIzgHEjU3H74I/s400/image002.jpg" title="Useful apps for inbound marketing strategy" width="400" /></a></div>
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Before <a href="http://www.whitehat-seo.co.uk/" target="_blank">the boom of internet marketing agencies</a>, traditional outbound marketing has always focused on spending more to earn more. This invests a significant amount of your capital and earnings to attracting customers, which, while effective, can set you and your business back if you simply haven’t the money.<br />
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Advertisers and industry experts have pondered for a long time to prevent significant loss, and inbound marketing was devised out of the tools that have emerged as a way to find information online. Studying the algorithms and the behaviour that people have in regards to surfing the Internet, receiving information, and even in how they use social media, makes for a more intelligent and <a href="http://blog.whitehat-seo.co.uk/make-or-break-your-inbound-marketing-practice-with-these-tips" target="_blank">compelling content marketing strategy</a>.<br />
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It is revolutionary in the fact that you no longer need to spend so much to attract customers. There are many sources online in which people utilise every day, such as social networking sites, forums, and blogs. These places are a great way for you to reach out t<img src="file://hpiserver/Department%20-%20Whitehat/Social%20Media%20Department/BNI&WH/Month%2004/Whitehat-SEO.co.uk%20Off-Site%20Article%2001%20(04-May-16)%20-%20REVISED_files/image004.jpg" style="-webkit-user-select: none;" />o a wider audience.<br />
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<img src="file://hpiserver/Department%20-%20Whitehat/Social%20Media%20Department/BNI&WH/Month%2004/Whitehat-SEO.co.uk%20Off-Site%20Article%2001%20(04-May-16)%20-%20REVISED_files/image004.jpg" /><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6cdo6aiISVw41LCsiBRois6PODv8ojjKdNlH32XbXYpR7LbLyeholqvnZK3LFasae_rB8jlcuoOOZmpFVNYOSDgEOE0I9Fc95GQtMr9hWV1C8veYyq2OhR6VpLfTjnFNaknIBDRWWCeB4/s1600/image004.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Control inbound marketing online through apps" border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6cdo6aiISVw41LCsiBRois6PODv8ojjKdNlH32XbXYpR7LbLyeholqvnZK3LFasae_rB8jlcuoOOZmpFVNYOSDgEOE0I9Fc95GQtMr9hWV1C8veYyq2OhR6VpLfTjnFNaknIBDRWWCeB4/s400/image004.jpg" title="Control inbound marketing online through apps" width="400" /></a></div>
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<b><span style="font-size: x-large;">Messaging Apps</span></b><br />
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Email apps are important in trying to get your messages sent across different platforms. Apps for Gmail and Yahoo! Mail can make it possible for you to check multiple accounts at once, as long as you’ve previously signed in from each one.<br />
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Apart from that, there are messaging apps that act like text messaging from your mobile, but using your mobile data or Wi-Fi connection instead. These include WhatsApp, Viber, and Kik, all with customisable groups and contact lists to make communicating with suppliers, customers, and colleagues a breeze.<br />
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<b><span style="font-size: x-large;">Apps for Inspiration</span></b><br />
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Managing several social media accounts at once can be very time consuming, especially if you want something to come out in real time. Fortunately, there are apps now that see to this need.<br />
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Hootsuite has a free version that allows you to have a certain number of social media accounts post the same message simultaneously. This is a godsend for those who have a growing media following and would need to save time in handling their accounts.<br />
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Blogging apps also have features where you can stagger and schedule posts at your leisure. Even when you are otherwise preoccupied, you can create a stream of posts at a steady pace that allows customers to be satiated with content from your blog.<br />
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Scrapbooking sites like Pinterest can help you gather ideas for your next post. Content writing is very difficult when you’re running out of ideas, so a good technique is to have a ready-made board of things that inspire you and are related to the <a href="http://www.marketingpilgrim.com/2016/05/reputation-refinerys-google-reputation-repair-kit-infographic.html" target="_blank">inbound marketing task</a> at hand. Say you’re asked to write for a veterinary surgeon. You can use apps like that to gather the information and keep them all in one place as you type, allowing you to free yourself from the creation of apps.<br />
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<span style="font-size: x-large;"><b>Apps for Everyday</b></span><br />
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There are different kinds of applications online that prove helpful in any business, especially in regards to their content marketing strategies. When looking to establish an online presence within and outside of your brand, utilising these will make for a great addition.<br />
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<b><i>Sources:</i></b><br />
<i>10 Inbound Marketing Tips for Mobile Apps, AppTentive.com</i><br />
<i>10 Must-Have Apps for Inbound Marketing Pros,InboundMarketingAgents.com</i><br />
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<i><br /></i>Whitehat Inboundhttp://www.blogger.com/profile/07412049631034805918noreply@blogger.com0tag:blogger.com,1999:blog-6931982088825269409.post-38634150029230269512016-05-08T15:42:00.001+01:002016-10-17T15:34:56.754+01:00Inbound Marketing Agency London<br />
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<a href="http://info.whitehat-seo.co.uk/inbound-marketing-agency-london" target="_blank">Inbound Marketing Agency London</a><br />
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<br />
An<br />
experienced Inbound team at should know their marketing. They should <br />
understand marketing. In fact it's not wrong to say to say they should <br />
LOVE marketing. They should do all of those things, so you don’t have to<br />
worry them. They should have an expert team on hand to help you through<br />
any issues.<br />
<br />
<br />
Working with a great Inbound agency means that you don’t have to even<br />
think about the intricacies of marketing strategies and analysis, you <br />
can concentrate on doing what you and your business do best. Allow them <br />
to utilise all <a href="http://www.whitehat-seo.co.uk/about-us/" target="_blank">their marketing experience and knowledge</a> to ensure you’re free to grow your business.<br />
<br />
<br />
An Inbound marketing company are here to share their years of <br />
expertise of inbound marketing; the tips, the tricks, the strategies and<br />
the know-how, all designed to make it work for you. They should be a <br />
member of <a href="http://info.whitehat-seo.co.uk/what-is-hubspot" target="_blank">HubSpot’s Certified Partner Agency scheme</a>.<br />
This means that they should work closely with the good people at <br />
HubSpot and have been trained, and validated, on their own tried and <br />
tested inbound marketing methodologies.<br />
<br />
<br />
When it comes to comprehensive Inbound Marketing software, no-one does it better than <a href="http://info.whitehat-seo.co.uk/what-is-hubspot">HubSpot</a>.<br />
Which is exactly why an Inbound Agency needs to be part of their <br />
scheme. Their approach has helped revolutionise the way marketing is <br />
done in this digital age. Sufficed to say, their consultants and <br />
copywriters shoud be completely onboard with inbound.<br />
<br />
<br />
Of course, if you’ve heard of HubSpot, you’ll know that already. You <br />
should also know, and understand, why it is crucial to partner with an <br />
inbound marketing agency who can guide you through the <a href="http://info.whitehat-seo.co.uk/what-is-inbound-marketing">inbound marketing maze</a> and ensure you’re always heading in the right direction.<br />
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<br />
Read more here: <a href="http://info.whitehat-seo.co.uk/inbound-marketing-agency-london">http://info.whitehat-seo.co.uk/inbound-marketing-agency-london</a> <br />
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<iframe allowfullscreen="" frameborder="0" height="270" src="https://www.youtube.com/embed/29q8L38cZek" width="480"></iframe>Whitehat Inboundhttp://www.blogger.com/profile/07412049631034805918noreply@blogger.com0tag:blogger.com,1999:blog-6931982088825269409.post-67502095805692991552016-05-07T10:00:00.000+01:002016-10-19T10:26:21.707+01:00Journalists Vs Bloggers – Who Does Better In Inbound Marketing?<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoEorao350kW_JvKvwGBA1Sphe2W-qbbEzsyawFxfpGImSoB5GEOUhOnobqUs8r65bqcFD8PEJL7255frLIRInJPGc1Prb0WrZTfMStnE2XbHiLf0i_bQpNHCpZY2UZgGhAW-muH4_n10C/s1600/image002.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="Content providers utilising inbound marketing techniques" border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoEorao350kW_JvKvwGBA1Sphe2W-qbbEzsyawFxfpGImSoB5GEOUhOnobqUs8r65bqcFD8PEJL7255frLIRInJPGc1Prb0WrZTfMStnE2XbHiLf0i_bQpNHCpZY2UZgGhAW-muH4_n10C/s320/image002.jpg" title="Content providers utilising inbound marketing techniques" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Content providers utilising inbound marketing techniques</td></tr>
</tbody></table>
Content marketing is the main key in creating <a href="http://www.whitehat-seo.co.uk/" target="_blank">effective UK inbound marketing</a>. In order to attract more clients, a business should provide or share informative details about their product or services. However, competition is also stiff. Most businesses are also using similar strategy as yours. If you want to outshine these competitors, you need to create content that will definitely attract them.<br />
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Content is food. If you are the chef, you need to make sure that you will be serving a specialty that others don’t have. Fortunately, you can easily outsource it if you are not good at content creation and marketing. Although you can find a large number of providers, hiring a trained journalist would be the best option.<br />
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<b><span style="font-size: large;"><i>Why News on Tabloids is a BIG HIT?</i></span></b><br />
<br />
Wonder how The Daily Mail and The Sun succeed in catching readers’ attention? Behind this two most renowned tabloids in the UK are journalists and experienced writers. According to a study, journalists are in the best position to synthesise information, uphold the critical editorial standards, and of course, catches the readers’ attention.<br />
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There are already hundreds of bloggers who have talents in writing, but they have only a few audience. Question is why? Bloggers only provide great content, but it does not contain a marketing technique. Conversely, journalists know the content promotions strategy including the writing, structure, formation, and sources of information.<br />
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Needless to say, typical news can be viral because journalists know how to hit the readers using the tabloids. They know who their audiences are; they know how to spice up a boring and simple data. Journalists have the edge and they have high standards for quality. They have the discipline to meet deadlines and also know the editing processes. Lastly, journalists are expert writers, which is very essential in content marketing.<br />
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The only downside of journalists is that they are not familiar with SEO, keyword research, and analytics and measurement of content performance. Can you notice the difference between the news posted online and news on tabloids? When you search for news on the internet, you usually land to various blog sites. You still have to click that News button on your search engine in order to find the news you are looking for. Whereas news on tabloids catches the readers’ attention right away by just seeing the headlines bolded in black Arial letters, then the news became phenomenal.<br />
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Bottom-line is, journalists simply have the capability to sensationalise a current issue without using the algorithms and analytics. Their expertise in writing is truly the reason why news is a big hit in the market.<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-mqEamzi8TrfaKlCzr6ypPKc8R5uCqjw9qjGstk9OOdlecRNTPtuDKtMgZhjeF21KZ3hwPkiRkZhkO68CIQZxhajwqy9kiqDDIv6GMo3Ls1TAdbzJH9Q585h4W90aG50EXHhXcqVa-fo3/s1600/image004.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="Attracting customers through Inbound Marketing" border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-mqEamzi8TrfaKlCzr6ypPKc8R5uCqjw9qjGstk9OOdlecRNTPtuDKtMgZhjeF21KZ3hwPkiRkZhkO68CIQZxhajwqy9kiqDDIv6GMo3Ls1TAdbzJH9Q585h4W90aG50EXHhXcqVa-fo3/s320/image004.jpg" title="Attracting customers through Inbound Marketing" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Attracting customers through Inbound Marketing</td></tr>
</tbody></table>
<b><i><span style="font-size: large;">Power Branding Using the Media</span></i></b><br />
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Combining the expertise in blogging and conventional concept of media, this can ultimately help for power branding specifically in the form of content marketing. Bloggers have the latest tools on how to optimise a content and make it searchable on the internet whilst media has the exceptional skills in writing a quality content.<br />
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Media has the edge to create a headline. Yet, they don’t have the virality to create one. With the integration of blogger’s expertise, using click-through rates and likelihood of sharing, power branding is possible.<br />
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Media provides high-quality standards in writing, however, they most likely write a wall of text. On the other hand, online readers are usually scanners. In fact, only 28 percent of the entire content is being read. In order to use their writing skills, they must know how to keep the reader going by using the right formation and writing technique such as sub headers, short paragraphs, bullet lists, and internal links.<br />
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Media is also a perfect content marketer, but they are not optimisers. In order to deliver a power branding, they must know the competition, measure the demand and know how to research target phrases. With the right knowledge, they must know which performs better in search engines. After all, media is a fast learner.<br />
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No doubt, media can be a great performer in the inbound marketing because they are trained to create first-rate content. They just need to learn how analytics and measurement of content performance affect power branding. Analytics is known to be the holy grail in marketing a brand in order to drive a better ROI.<br />
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<b><i><span style="font-size: large;">Content Marketing through Media</span></i></b><br />
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So, how will you apply media’s techniques for your content? Content plays a vital role in inbound marketing. It can be intimidating, but it is necessary if you want to drive more traffic and gain better ROI in the near future.<br />
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To start off, determine your audience. Media always classifies their audience base on their news. No matter how virtuous you are with writing, if you have no good grasp of knowing your own audience, you are just like a person yelling nonsense in the wind in a busy corner. You can study and learn how your competitors get into the market. You can modify or perhaps improvise what they did in order to target a specific audience.<br />
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Secondly, consult an expert. Typically, most journalists choose to interview experts depending on the topic assigned to them. Talking to an expert will help you understand more details about inbound marketing. This will add informational values to your ideas.<br />
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Next is write down your mission statement and goals you wish to attain for your content. Brainstorming is always the best way to create a quality content. It can be helpful if you jot down what you want to happen for your content then add SEO techniques afterwards in order to optimise. Make a draft of your ideas and always perform a thorough research. Always remember that successful people reached their peak not because they do it alone, they did it through others’ insane ideas.<br />
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Lastly, pick your best ideas and start drawing up an editorial calendar on how your content can be shaped. You can hire journalists or any person engaged in the media to make your content promotional.<br />
Remember, the news world is now facing its uncertainty and inbound marketing offers a chance to complement the media’s vagueness, journalists are a perfect fit to help branding your content.<br />
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<b>Sources:</b><br />
<i>Is It Ethical for a Freelance Journalist to Work in Content Marketing?</i>, Content Marketing Institute<br />
<i>8 Reasons Journalists Make The Best Content Marketing Writers</i>, ContentHarmony.com<br />
<i>5 tips content marketers should take from journalists</i>, Francis-Moran.com<br />
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Whitehat Inboundhttp://www.blogger.com/profile/07412049631034805918noreply@blogger.com0tag:blogger.com,1999:blog-6931982088825269409.post-71830812829348522962016-04-11T11:00:00.000+01:002016-10-19T09:44:16.150+01:00Journalists: Express Your Content With An Inbound Marketing SenseThe way we view news has changed.<br />
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When our grandfathers listened to radio addresses by Churchill and Chamberlain about the state of the war in the rest of Europe, we receive information in real time. Papers like The Daily Mail and The Sun cover news that is as varied as The Duchess of Cambridge’s wardrobe. <a href="http://www.whitehat-seo.co.uk/" target="_blank">Inbound marketing</a> as a whole never even existed, and yet here we are.<br />
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The media landscape has had significant changes brought to it, for sure. Newspaper and magazine subscription is at an all-time low. Print media is now being challenged by the speed and timeliness of digital media. Citizen involvement in media and politics is at an all-time high. More people’s voices want to be heard, with social media playing a significant role in public participation.</div>
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With the transition from analogue to digital, it has often been asked if self-published writers and bloggers can be considered part of journalism. The role is essentially the same, in that, both brings news and current events to the public domain. Bloggers are even considered to be as highly influential as respected media institutions in regards to their respective industries.<br />
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Should we be worried? Yes, and no.<br />
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A key feature of self-publishing is that you represent certain agenda or certain areas of concentration. Whether you are re-blogging memes on Tumblr or else writing about the day-to-day struggles of working women, there is a need to promote a certain cause or agenda, or else facilitate discussion on certain topics. You can see this in the popularity of blogs with reviews, travel and leisure blogs, and even the rise of video blogs or vlogs. Content is now being optimised, a key feature of inbound marketing. It is also easily traceable due to the use of back-linking.<br />
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There is nothing wrong with this, and in fact, we search for it – this is why certain blogs or topics can be trending, or else a little-known writer can achieve fame in a matter or clicks. There is a certain kismet involved, even without Google analytics and algorithms. When your content is good, or bad, accusatory or inflammatory, informative or summative, it leaves the most impact when you elicit a viscerally emotional response in people. Both can lead you to do that, despite their vastly different objectives.<br />
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Journalism, in its purest sense, holds no advocacy other than to promote the cause of journalism itself. These are trained professionals who are taught to value the objectivity of every story, and making certain to hear every side. Whilst most publications seem to be beholden to their parent companies, one cannot deny their power and influence even in the digital age.<br />
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Self-marketing content, whether user-generated or inspired, is what separates bloggers from journalists. This doesn’t mean that one is necessarily better than the other; in fact, reading from a good mix of both helps to enrich one’s own opinions on certain issues. Since both serve different functions, the duality of their roles in the media landscape of today make for an enriched consumer experience. Different media caters to different needs, after all.<br />
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<i style="font-weight: bold;">Sources: </i><br />
<i>Blogging vs. Journalism: The Ongoing Debate,</i> TheNextWeb.com<br />
<i>Blogger vs Journalist: The Ultimate Debate Solved [Infographic],</i> EssayTigers.com<br />
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Whitehat Inboundhttp://www.blogger.com/profile/07412049631034805918noreply@blogger.com0tag:blogger.com,1999:blog-6931982088825269409.post-91558777943609378402016-04-09T11:00:00.000+01:002016-10-10T15:05:32.598+01:00 Inbound Marketing Rules: Avoid A Bad Web DesignThere is no use denying the impact of online, client-focused <a href="http://www.whitehat-seo.co.uk/" target="_blank">inbound marketing</a> in our daily lives. Everything can be found on the Internet nowadays, from networking sites to online shopping and more. In such a visual medium, there can be so much room for error. That is why good design is often an investment worth making, and if you’re lucky, can even serve as a promotional vehicle in its own right.<br />
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Websites serve a dual purpose; not only do they provide information, but they also promote your company and brand as it becomes your virtual storefront. An informative, well-designed website will, in fact, attract more website traffic because they serve as a reflection of your company values on the Internet. With the Internet being such a vast resource, it can be what makes the difference between doing good business and doing fantastic business. Long-gone are the days of newspaper subscriptions and cold-calling; now we reach out to the public and focus marketing strategies on them.<br />
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In this case, first impressions do matter. You decrease your web traffic immensely if you have a website that looks complicated, messy, or unprofessional. Good web design focuses around having a clean, user-friendly interface with a smart use of colours and positioning of information. It has to look clean, and it has to be legible, but it also has to look good. You wouldn’t wear a pair of plimsolls with morning dress, so you should act accordingly.<br />
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A little knowledge of culture and psychology applies here; if you are targeting an area where the people mostly read from left to right, the eye then also goes from left to right, and then to the centre. For Arab communities, it may be easier for them to read from right to left. Try to position important information, like company logos and relevant news about your industry, in the areas as follows.<br />
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Another attribute that is often overlooked is spacing and font size. Spacing in between words, pictures, and paragraphs allows the eye to “breathe”. Learn to do this wisely. The space between paragraphs is known as “kerning” and is often utilised to separate thought. Spacing, on the other hand, pertains to the distance between letters and words from each other.<br />
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Font size should be sized appropriately, in that it is small enough to be grouped appropriately on your computer’s screen, but large enough to be read easily. Headers and titles often are in larger type and in bolder font. Decorative typefaces are difficult to read, so shy away from overtly complicated looking script in your web pages unless it corresponds to the look and feel of your brand. Focus more on Sans Serif font faces for content. There is a reason why fonts like Times New Roman, Arial, and Tahoma are so popular.<br />
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Lastly, the use of colours is important. Whilst colour combinations will depend on a number of factors, such as the context of your industry – say, green and earth tones for agriculturally-inclined brands – or location of your company, what matters is that there is high contrast between text and background images. This way, it makes content easier to read. High-contrast colours should matter in regards to background and typeface. If you have a dark background, you make your font colour in a lighter hue in order for it to be read properly.<br />
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Good website design is easier said than done. An attractive and user-friendly website requires some investment, but if done right and used with inbound marketing-friendly practices, it will more than pay for itself. Remember that next time you try to argue with a graphic designer or illustrator, or when you want to insist in a particular decorative font. The dividends will be well worth it.<br />
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<b><i>Sources:</i></b><br />
<ul>
<li><b><i>Is a Cheap Web Designer The Best Option?, BecksWebsite.com</i></b></li>
<li><b><i>What Makes an Infographic Bad and How to Make it Better #infographic, Visualistan.com</i></b></li>
</ul>
Whitehat Inboundhttp://www.blogger.com/profile/07412049631034805918noreply@blogger.com0tag:blogger.com,1999:blog-6931982088825269409.post-3900103910092981532016-03-22T05:54:00.000+00:002016-10-10T15:06:31.501+01:00Struggling to Market Your Business Online? Don’t Worry. We Got You.<div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;">
<span style="font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;"><b><a href="http://www.whitehat-seo.co.uk/" target="_blank">Whitehat </a></b>— United Kingdom’s foremost inbound marketing company — dedicates their work to provide your business innovative solutions. We’re more than happy to help local customers with their online business marketing demands. </span></div>
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<span style="font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;"><b>Here’s where you can find us: </b></span><span style="color: black; font-family: "arial"; font-size: 14.6667px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;"><a href="http://www.whitehat-seo.co.uk/find-us/united-kingdom/"><b>http://www.whitehat-seo.co.uk/find-us/united-kingdom/</b></a></span></div>
Whitehat Inboundhttp://www.blogger.com/profile/07412049631034805918noreply@blogger.com0tag:blogger.com,1999:blog-6931982088825269409.post-90197956907277705792016-03-18T23:00:00.000+00:002016-10-19T09:24:19.446+01:00If You Haven't yet Established Your Business' Online Presence, You're Missing Out!<div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;">
<span style="font-size: 14.6667px; white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Are you living in London looking to establish your business’ online presence? We’ve got just the thing for you! <a href="http://www.whitehat-seo.co.uk/" target="_blank"><b>Whitehat</b> </a>offers top quality services to expand your online marketing potential. Constantly adapting to change and technology may cost high especially in metropolitan areas such as London. With social media available, we can create inbound marketing strategies and platforms tailored just for your business!</span></span></div>
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<span id="docs-internal-guid-dec94584-87be-a9ba-205e-7ae961e4633c"><a href="http://www.whitehat-seo.co.uk/find-us/london-office/" target="_blank"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>http://www.whitehat-seo.co.uk/find-us/london-office/</b></span></a></span></div>
Whitehat Inboundhttp://www.blogger.com/profile/07412049631034805918noreply@blogger.com0tag:blogger.com,1999:blog-6931982088825269409.post-52609940329527203662016-03-18T20:00:00.000+00:002016-10-19T09:25:22.383+01:00Where to Find The Best Inbound Marketing Agency in London<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><a href="http://www.whitehat-seo.co.uk/" target="_blank">Whitehat</a></b>, the forefront agency of London's inbound marketing industry, is known for providing quality service and website traffic for clients all over the United Kingdom. We also offer SEO services, pay-per-click management, and user-friendly web-design for various types of business.
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<a href="http://www.whitehat-seo.co.uk/find-us/">http://www.whitehat-seo.co.uk/find-us/</a></span></b>Whitehat Inboundhttp://www.blogger.com/profile/07412049631034805918noreply@blogger.com0tag:blogger.com,1999:blog-6931982088825269409.post-66542467757694755102015-11-02T03:00:00.000+00:002016-10-10T12:19:38.372+01:00Speed Up Sales On Your Car Body Repair Services With Digital Marketing<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0Tvr6rPJ6GUEwd9SrN-7piCanpYW5b2w1VeJsFM2dW2p1_aaqpiEsXmcVtfiEV0iaPh3KyPk-6FXy-Q2LzvV4YlPUmcwYzCpEbmQ9KaVcgknVyQYQUcET-JriD20Ro-nMYr8qOJKrmiO4/s1600/Car-Body-Repair-Infographic-UK-Banner.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Speed Up Sales On Your Car Body Repair Services With Digital Marketing " border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0Tvr6rPJ6GUEwd9SrN-7piCanpYW5b2w1VeJsFM2dW2p1_aaqpiEsXmcVtfiEV0iaPh3KyPk-6FXy-Q2LzvV4YlPUmcwYzCpEbmQ9KaVcgknVyQYQUcET-JriD20Ro-nMYr8qOJKrmiO4/s400/Car-Body-Repair-Infographic-UK-Banner.png" title="Speed Up Sales On Your Car Body Repair Services With Digital Marketing " /></a></div>
<h1>
Switch On Digital Marketing For Your Car Body Repair Services Today</h1>
<h2>
Drivers and Car Owners Look for Service Providers Online.</h2>
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According to Google, there are 70,000,000 aftermarket service searches on Google every month. This opportunity represents 525,000 customers a month. Their referrals make up another 100,000 customers.</div>
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Additionally, <a href="http://www.pewresearch.org/" target="_blank" title="Pew Research Center | Nonpartisan, Non-Advocacy Public Opinion Polling and Demographic Research">Pew Research Center</a> found that as much as 91% of consumers use search engines to look for service providers in their area. A similar study by <a href="https://www.gecapitalbank.com/en.html" target="_blank" title="GE Capital Bank | Online Banking | Savings and CD Accounts">GE Capital Retail Bank</a> revealed that 81% of customers conduct online research before purchasing a product or service, while Brafton discovered that 89% use search engines to acquire services.</div>
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Can they find your car body repair shop when they search on Google, Bing, and Yahoo?</div>
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Check out this featured infographic about Online Marketing for Car Body Repair Shops:</div>
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<a href="http://www.whitehat-seo.co.uk/wp-content/uploads/2015/11/Digital-Marketing-for-Car-Body-Repair-Services.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://www.whitehat-seo.co.uk/wp-content/uploads/2015/11/Digital-Marketing-for-Car-Body-Repair-Services.png" /></a></div>
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<h2>
It’s Time To Get A Mobile-Friendly Website.</h2>
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Let’s face it. More and more people are using mobile devices to search for products and services.</div>
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Google said that searches for repair services from smartphones increased 74% in the past year. <a href="http://www.comscore.com/" target="_blank" title="Analytics for A Digital World - comScore, Inc.">comScore</a>, on the other hand, revealed that 61% of digital consumption takes place on mobile and tablet. As much as 74% of buyers searched on mobile using a search engine before making a purchase, while 50% reported making a purchase in a browser on their mobile, according to <a href="http://uk.marketo.com/" target="_blank" title="Marketo: Best-in-Class Marketing Automation Software - Marketo.com">Marketo</a>. <a href="https://econsultancy.com/" target="_blank" title="Econsultancy | Achieve Digital Excellence">Econsultancy</a> stated that 62% of companies that designed a website specifically for mobile had increased sales.</div>
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Do you have a website for your business? Does it adjust and display properly across different devices?</div>
<h2>
Your Potential Customers Use Local Search When Looking for Car Body Repair Services.</h2>
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Businesses are taking advantage of location-based online marketing and you should too.</div>
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According to recent studies, buyers doing local search increased significantly from 70% in 2010 to 80% in 2014. <a href="https://www.brightlocal.com/" target="_blank" title="Local SEO Tools and Local Citation Building for SEO Agencies and Consultants | BrightLocal">BrightLocal</a> also found that 71% of searchers value the information they find in local search results, while 54% include a local modifier, such as a city or zip code), in their search.</div>
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Have you claimed your listings on <a href="https://www.google.com/+/learnmore/local/" target="_blank" title="Discover and Choos Great Local Places - Google+"></a>Google+ Local</div>
, <a href="https://www.bingplaces.com/" target="_blank" title="Bing Places for Business">Bing Places</a>, and <a href="https://uk.search.yahoo.com/yp" target="_blank" title="Yahoo Search - Local Search">Yahoo Local</a>? Can potential customers find you in directories, blogs, and social media?
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<h2>
Include Video In Your Online Marketing Strategy.</h2>
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With the help of video marketing, more and more businesses are able to convert potential customers to actual customers.</div>
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In one study, comScore found that visitors who view videos stay on websites an average of 2 minutes longer than those who do not. Moreover, the company stated that 64% of consumers are more likely to buy a product or service after watching a video about it. Separate studies from <a href="http://www.reelseo.com/" target="_blank" title="ReelSO: The Video Marketer's Guide">ReelSEO</a> and <a href="http://www.forbes.com/" target="_blank" title="Forbes">Forbes</a> also found that homepage videos increase conversion rates by 20% or more, and 39% have called a vendor or service provider after watching a video, respectively.</div>
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Can potential customers watch online videos about your car body repair services?</div>
<h2>
Your Potential Customers Look At Reviews and Feedback About Your Car Body Repair Services Online.</h2>
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When searching for information online, your customers use search engines, read reviews, and watch online videos above anything else.</div>
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So don't put a stop and allow us to help you <a href="http://www.whitehat-seo.co.uk/infrographics/overtake-competitors-marketing-car-body-repair-services-online/" target="_blank" title="Market Your Car Body Repair Services Online To Steer Customers In Your Direction">Overtake [Your] Competitors By Marketing Your Car Body Repair Services Online</a> today.</div>
Whitehat Inboundhttp://www.blogger.com/profile/07412049631034805918noreply@blogger.com0tag:blogger.com,1999:blog-6931982088825269409.post-54841176300325595282015-10-26T02:19:00.000+00:002016-10-19T10:17:23.630+01:00Implement Dynamic Digital Marketing Tactics To HVAC Contractors<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjW_Z2zkiHQFTitzRD8kTxthJ4PBOIlChUs3uDzx5bup7m966lL_IXAPJScs-cj6y48dkyUqKC39FZSvCp9EACYbqTu3kBLWHZ-HVjq6BE44hiN8pT1UEbN-jnKPuYdOhpL4OrflC8FpmAm/s1600/Implement+a+Cool+Digital+Marketing+Campaign+for+Your+HVAC+Services.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Implement a Dynamic Digital Marketing Strategy for your HVAC Services" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjW_Z2zkiHQFTitzRD8kTxthJ4PBOIlChUs3uDzx5bup7m966lL_IXAPJScs-cj6y48dkyUqKC39FZSvCp9EACYbqTu3kBLWHZ-HVjq6BE44hiN8pT1UEbN-jnKPuYdOhpL4OrflC8FpmAm/s400/Implement+a+Cool+Digital+Marketing+Campaign+for+Your+HVAC+Services.png" title="Implement a Dynamic Digital Marketing Strategy for your HVAC Services" /></a></div>
<h1>
HVAC Contractors Should Heat Up Their Business With Digital Marketing</h1>
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The heating, ventilation, and air conditioning (HVAC) contractors industry in the United Kingdom is seen to pick up as <a href="http://www.theguardian.com/business/2015/mar/03/uk-building-industry-makes-strong-start-to-2015-construction-pmi" target="_blank" title="UK building industry makes strong start to 2015">the demand for housing and commercial building construction has increased this year</a>. According to the latest data from the industry research firm IBISWorld, <a href="http://www.ibisworld.co.uk/market-research/plumbing-heating-air-conditioning-installation.html" target="_blank" title="Plumbing, Heating & Air Conditioning Installation in the UK: Market Research Report">the U.K.’s heating and air conditioning installation industry is now worth £14 billion</a> and employs over 130,073 professionals.</div>
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The heating and air conditioning installation industry accounts for approximately 15% of Britain’s specialised construction trade activities. The industry’s contractors are tasked with installing and repairing boilers, central heating systems, and air conditioning systems, amongst others. Due to the U.K.’s unpredictable weather, most of the industry’s revenue is now derived from the installation and maintenance of heating systems in new homes and buildings.</div>
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On the other hand, despite the enormous revenues being generated by the industry, no single HVAC company has a dominant market share, and the industry as a whole is fragmented and localised. More often than not, the characteristics that make local HVAC companies competitive in their target market are their branding, marketing strategies, and the quality of their services.</div>
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Whilst it’s true that many HVAC companies succeed the old fashioned way (by providing quality services to their clients, and getting referrals and word-of-mouth promotions as a result), many HVAC companies add more leads and prospects to their networks—and get more work as a result—because they have a great marketing strategy in place.</div>
<h2>
Marketing Your HVAC Company The Old Fashioned Way</h2>
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Many HVAC companies prefer to market their services the traditional way—they make a minimum number of sales calls per week, hand out an X number of business cards each day, and knock on doors to introduce themselves to prospective clients. Many also ask existing clients for referrals and go back to them periodically with new offerings.</div>
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Whilst these marketing tactics are obviously important, this “hands-on” approach won’t suffice.
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Why is that?</h3>
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It’s because the vast majority of your prospective clients are turning to the Internet when they’re looking for a reputable HVAC company in their area. Gone are the days when prospective clients used the physical yellow pages or asked the neighbours next door for the number of a reputable HVAC company.</div>
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In fact, 81% of consumers conduct online research before purchasing a product or service, and an overwhelming 89% of consumers use search engines to acquire services. Furthermore, your prospective clients aren’t just conducting online research on their desktop computers, as many are also using their mobile devices, tablets, and other gadgets to conduct online research.</div>
<h2>
You Need to Complement Your Traditional Marketing With A Dynamic Digital Marketing Strategy</h2>
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You need to establish a well-designed and well-optimised website for your business. This website should contain accurate and up-to-date information about you and your business, as well as relevant and informative content. As for technical requirements, your website should be navigable and mobile-friendly, and should make proper use of keywords and links.</div>
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Why is mobile-friendliness important?</h3>
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It’s vital because a growing number of consumers perform searches on their mobile devices. According to comScore, <a href="http://www.comscore.com/Insights/Presentations-and-Whitepapers/2015/The-Global-Mobile-Report" target="_blank" title="The Global Mobile Report">56% of digital consumers in the U.K. use their mobile devices and tablets to consume digital media</a>.</div>
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Meanwhile, according to a recent report from eMarketer, <a href="http://www.emarketer.com/Article/Half-of-UK-Population-Now-Uses-Tablets/1012172" target="_blank" title="Half of UK Population Now Uses Tablets">50.3% of the U.K. population will use a tablet at least once a month in 2015</a>—a figure that is expected to rise to almost 60% (or 40.2 million tablet users) by 2019.</div>
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Unless you possess a mobile-friendly website that adjusts and displays seamlessly across an array of devices, you won’t be able to target prospective clients who are looking for reputable HVAC contractors in their area using multiple devices.</div>
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Your website and other web properties should show up prominently in the search engine results pages (SERPs) when your prospective clients perform local searches. Aside from organic traffic, you also need to ensure that your HVAC business website is getting quality traffic from referral, paid, direct, and social sources.</div>
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Even if your prospective clients do find you, will they find solid reviews about you from your past clients?</h3>
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Seventy percent of online searchers say they look at online reviews before purchasing products and services, and 70% of global consumers say they trust online consumer reviews, making it the second most trusted form of advertising behind earned media.</div>
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Engage With Your Customers On Social Media Platforms and Various Local Directory Listings</h2>
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Do you have active social media accounts that enable prospective clients to learn more about your HVAC services? Do you offer relevant and informative content on your blog and other publishing platforms?</div>
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As HVAC services target a specific geographical area, you need to maximise the full potential of online local searches. According to recent studies, consumers who conducted local searches increased from 70% in 2010 to 80% in 2014. In addition, 54% of searchers include a local modifier (such as a city or postal code) in their searches.</div>
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Aside from search results, does your HVAC business have a strong presence in local listings, maps, and directories? If your answer is no, then you could be losing out on a significant number of leads and prospects, as well as conversions and sales.</div>
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Find out more on why <a href="http://www.whitehat-seo.co.uk/newsletter/hvac-contractors-implement-dynamic-digital-marketing-strategies/" target="_blank" title="HVAC Contractors Need To Implement A Dynamic Digital Marketing Strategy To Gain An Edge Over Their Competitors">HVAC Contractors Should Implement Dynamic Digital Marketing Strategies</a> today.</div>
Whitehat Inboundhttp://www.blogger.com/profile/07412049631034805918noreply@blogger.com0tag:blogger.com,1999:blog-6931982088825269409.post-14148570434347022552015-10-22T02:56:00.001+01:002016-10-19T10:22:23.889+01:00Be The Coolest HVAC Contractor With Online Marketing<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbUWvz_yY3TizoIrMtCT2z8dNxG3H1HlwHnKv_pZ63Fp07ij7fU7nmPblVs-frJ9tsq6HAl7FVX6HwPAkWbSPmmlGchoR_uvbDgnWu5zyg2KCl_Mt74007Hek5oXtFfr6ucbzKhdBMU3A6/s1600/Digital+Marketing+for+HVAC+Contractors+Banner+02.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="How Online Marketing Heats Up Your HVAC Business" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbUWvz_yY3TizoIrMtCT2z8dNxG3H1HlwHnKv_pZ63Fp07ij7fU7nmPblVs-frJ9tsq6HAl7FVX6HwPAkWbSPmmlGchoR_uvbDgnWu5zyg2KCl_Mt74007Hek5oXtFfr6ucbzKhdBMU3A6/s400/Digital+Marketing+for+HVAC+Contractors+Banner+02.png" title="Digital Marketing for HVAC Contractors" /></a></div>
<h1>
How Online Marketing Heats Up Your HVAC Business</h1>
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Over the next several years, demand for HVAC contractors is projected to climb momentously. According to the latest statistics from <a href="http://www.statista.com/" target="_blank" title="Statista - The Statistics Portal for Market Data, Market Research and Market Studies">Statista</a>, the global market for HVAC system installations is expected to be sized at around £77 billion—a notable increase from just £49 billion in 2014.</div>
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Check out this featured infographic about Online Marketing for HVAC Contractors:</div>
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<a href="http://www.whitehat-seo.co.uk/wp-content/uploads/2015/10/Digital-Marketing-for-HVAC-Contractors-Infographic.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://www.whitehat-seo.co.uk/wp-content/uploads/2015/10/Digital-Marketing-for-HVAC-Contractors-Infographic.png" /></a></div>
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<h2>
Customers Search Online For HVAC Contractors Today</h2>
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The way prospects look for and find businesses has changed over the years. Rather than rely on word-of-mouth referrals and traditional advertising, most of your potential customers now search online when looking for reputable HVAC contractors.</div>
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A study by the <a href="http://www.pewresearch.org/" target="_blank" title="Pew Research Center | Non-Partisan, Non-Advocacy Public Opinion Polling and Demographic Research">Pew Research Center</a> indicates that as much as 91% of consumers use search engines to look for service providers in their area. This data is supported by statistics from <a href="https://www.gecapitalbank.com/en.html" target="_blank" title="GE Capital Bank | Online Banking | Savings and CD Accounts">GE Capital Retail Bank</a>, which says that 81% of customers conduct online research before purchasing a product or service. When acquiring services, 89% of customers use search engines, according to <a href="http://www.brafton.com/" target="_blank" title="Brafton">Brafton</a>.</div>
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Can potential clients find you when they search on Google, Bing, and Yahoo?</div>
<h2>
Have A Mobile-Friendly Website For HVAC Contractors Like You</h2>
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Mobile devices have come a long way from just being a tool used to send text messages to being a significant platform for online communication. Today, a huge majority of customers use their mobile devices in locating and acquiring the services of an HVAC contractor. In fact, <a href="http://www.comscore.com/" target="_blank" title="Analytics for a Digital World - comScore, Inc.">comScore</a> reveals that 61% of digital consumption takes place on mobile and tablet.</div>
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<a href="http://uk.marketo.com/" target="_blank" title="Marketo: Best-in-Class Marketing Automation Software - Marketo.com">Marketo</a> also highlighted the importance of mobile devices for consumers in one study, saying that 74% of buyers searched on mobile using a search engine before making a purchase, and 50% reported making a purchase in a browser on their mobile.</div>
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Do you have a website for your HVAC business? Does it adjust and display properly across different devices?</div>
<h2>
More And More Customers Look For HVAC Contractors Via Local Search</h2>
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Like any other business targeting a specific geographical location for their services, HVAC contractors should possess a strong presence on local search.</div>
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<a href="https://www.brightlocal.com/" target="_blank" title="Local SEO Tools and Local Citation Building for SEO Agencies and Consultants | BrightLocal">BrightLocal</a> found that 71% of searchers value the information they find in local search results, whilst 54% include a local modifier, such as a city or zip code, in their search.</div>
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Have you claimed your listings on Google+ Local, Bing Places, and Yahoo Local? Can potential customers find your HVAC services in directories, blogs, and social media?</div>
<h2>
Video Marketing Can Help Your HVAC Business Drive More Conversions</h2>
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More and more businesses are able to convert potential customers to actual customers through video marketing. According to comScore, visitors who view videos stay on websites an average of 2 minutes longer than those who do not. Sixty-four percent (64%) are more likely to buy a product or service after watching a video about it.</div>
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A separate study by <a href="http://www.reelseo.com/" target="_blank" title="ReelSEO: The Video Marketer's Guide">ReelSEO</a> indicates that homepage videos are shown to increase conversion rates by 20% or more. <a href="http://www.forbes.com/" target="_blank" title="Forbes">Forbes</a>, on the other hand, reveals that 39% have called a vendor or service provider after watching a video.</div>
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Can potential customers watch online videos about your HVAC services?</div>
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Find out more on how to <a href="http://www.whitehat-seo.co.uk/infrographics/heat-up-your-hvac-business-with-a-cool-digital-marketing-tactic/" target="_blank" title="Condition Your HVAC Business Presence To Heat Up With Online Marketing">Heat Up Your HVAC Business With A Cool Digital Marketing Tactic</a> today.</div>
Whitehat Inboundhttp://www.blogger.com/profile/07412049631034805918noreply@blogger.com0tag:blogger.com,1999:blog-6931982088825269409.post-74619243781064750812015-10-02T03:37:00.001+01:002016-10-10T15:18:01.958+01:00Gain A Clear Online Visibilty for Your Optometry Practice<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIYVF9UJHkUntX-r6yvqjITib_WqyGpjA26HT-IXKel5sKN6XRHYIopTIr0Ckn522QHDFJ0N5FoQB3Naxs3jfzLZJrebYO2uzQZInnpQhqIrxmFBFJqpx1L3iIrqw5rSs24QUd-w0JPE6l/s1600/Market+Your+Optometry+Practice+Digitally.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Gain A Clear Online Visibilty for Your Optometry Practice" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIYVF9UJHkUntX-r6yvqjITib_WqyGpjA26HT-IXKel5sKN6XRHYIopTIr0Ckn522QHDFJ0N5FoQB3Naxs3jfzLZJrebYO2uzQZInnpQhqIrxmFBFJqpx1L3iIrqw5rSs24QUd-w0JPE6l/s400/Market+Your+Optometry+Practice+Digitally.png" title="Gain A Clear Online Visibilty for Your Optometry Practice" /></a></div>
<h1>
How Online Marketing Benefit Your Optometry Practice</h1>
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The eye care industry has displayed growth over the past years, with more and more people in the UK turning to eye care professionals to improve their eyesight. In fact, a recent study suggests that as much as 74% of people in the UK either wear corrective eyewear or have had laser eye surgery to help them see better, an increase from 65% in 2011.</div>
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Can you SEE this growth happening in your own eye care practice in terms of increasing customers?</div>
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Watch this video about online marketing for optometrists to learn more:</div>
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<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/CkgQZjVKsgI" width="560"></iframe></div>
<h2>
Potential Patients Use Search Engines to Find Optometrists</h2>
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When people were asked to think about the last time they searched for health and medical information, including eye doctors, 77% of patients said that they began at a search engine such as Google, Bing, or Yahoo.</div>
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Will they find you online and gain information about their eye care needs and feel comfortable to come and see you? Do you have useful and engaging content online? Can they find you on search engines at all?</div>
<h2>
Go Mobile-Friendly Today</h2>
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Here’s a fact you need to clearly see:</div>
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Fifty two percent (52%) of smartphone owners have looked online for information about health topics, such as specific diseases, treatments, or procedures.</div>
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Is your site responsive and mobile-friendly?</div>
<h2>
Your Online Reputation Matters a Lot</h2>
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A survey finds that of those adults who use the Internet:</div>
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Eighty percent (80%) have looked online for information about health topics, such as medical eye care, eye exams, prescription eyewear, and contact lenses.</div>
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Thirty four percent (34%) have read someone else’s commentary or experience about health or medical issues on an online news group, website, or blog.</div>
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And twenty five percent (25%) have watched an online video about health or medical issues.</div>
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</ul>
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Find out more on how to <a href="http://www.whitehat-seo.co.uk/video-blog/optometry-practice-visible-online/" target="_blank" title="See Success Happening On Your Own Eyes By Marketing Your Optometry Practice Online">Let Your Optometry Practice Be More Visible Online</a> today.</div>
Whitehat Inboundhttp://www.blogger.com/profile/07412049631034805918noreply@blogger.com0tag:blogger.com,1999:blog-6931982088825269409.post-53673119506338581722015-09-23T03:13:00.001+01:002016-10-10T12:27:54.400+01:00Envision Digital Marketing Tactics for Your Optometry Services<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLTXGz5DHbw5QuUEPGUev0_buGChF7R3gkFhirj3qE0Dpn14rqcygXEHn4RDr3kUaoeJsJDLfw8NR36gLF-08dQM9etMkzEBiY87IkVZaoPaiQKX_G2tpxaZkV1hA9otTs7CGld11mFnLF/s1600/Envision+Your+Optometry+Services+With+Digital+Marketing.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Envision Digital Marketing Tactics for Your Optometry Services" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLTXGz5DHbw5QuUEPGUev0_buGChF7R3gkFhirj3qE0Dpn14rqcygXEHn4RDr3kUaoeJsJDLfw8NR36gLF-08dQM9etMkzEBiY87IkVZaoPaiQKX_G2tpxaZkV1hA9otTs7CGld11mFnLF/s400/Envision+Your+Optometry+Services+With+Digital+Marketing.png" title="Envision Digital Marketing Tactics for Your Optometry Services" /></a></div>
<h1>
Boost Your Optometry Services' Online Visibility With Digital Marketing Tactics</h1>
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For optometrists in the UK, the biggest challenge for their practice is not the lack of demand — but possibly, the means to market their services effectively.</div>
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A <a href="https://www.google.com.ph/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&cad=rja&uact=8&ved=0CC0QFjABahUKEwjj8re4-tzHAhUCJZQKHdlVAv8&url=http%3A%2F%2Fwww.college-optometrists.org%2Fen%2Futilities%2Fdocument-summary.cfm%2FA60DE8E4-B6CF-49ED-8E0FE694FCF4B426&usg=AFQjCNHKq2EWRwNlf2avRuLUTiLFqWD_sQ&bvm=bv.101800829,d.dGo" target="_blank" title="Download Report: Britain's Eye Health in Focus">recent study by The College of Optometrists</a> revealed that 73% of their survey respondents said they would go to an optometrist for information about eye health. Furthermore, 74% of people in the UK were found to be wearing either corrective eyewear or have had laser eye surgery, with the help of an optometrist, to improve their vision.</div>
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Because of the growing population that recognises the importance of eye care, the demand for optometrists continue to increase. Eye care has become a primary concern for British people today, and they are taking advantage of the modern technology to gain better understanding of this topic.</div>
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According to a study by <a href="http://www.pewresearch.org/" target="_blank" title="Pew Research Center | Non-Partisan, Non-Advocacy Public Opinion Polling and Demographic Research">Pew Research Center</a>, 74% of adults use the Internet, and of those, 82% say they have looked online for information about health topics, such as medical eye care, eye exams, prescription eyewear, and contact lenses. To start their research, 77% of online health seekers use search engines, like Google, Bing, and Yahoo.</div>
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So How Does Your Optometry Practice Take Part In All of These?</h2>
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Judging by the figures above, it’s easy to say that potential patients are not going to be convinced right away to obtain your optometry services. They do a lot of online research first before selecting an optometrist who matches their eye care needs.</div>
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With the demand for optometrists climbing steadily year over year, many optometry businesses expect to see growth happening in their own practice in terms of increasing number of customers. Unfortunately, this doesn’t happen to some. Whilst primary eye care becomes more and more important to potential patients, many optometrists will miss out on huge business opportunities if they don’t develop and implement a digital marketing plan for their practice.</div>
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Optometrists Need To Develop A Digital Marketing Plan To Eye On Today’s Tech-Savvy Patients</h2>
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Most healthcare professionals still market their services the traditional way, occasionally seeking the help of newspapers and radio stations to reach patients who might need their services. Whilst these platforms are tested marketing tools (and they were great decades ago), they are not the most effective solutions in today’s digitally driven world.</div>
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Whether you're farsighted or nearsighted of the fact that digital marketing must be part of your strategic business plan, here’s the truth no matter how hard you rub your eyes:</h3>
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A huge majority of your potential patients are searching for optometrists on the Web. Most of your colleagues know this, as they are bringing their practice online in an attempt to reach more patients who need their expert help.</div>
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Is your optometry clinic showing up on the search engines when potential patients in your area search for an optometrist like you? Are you getting quality traffic from organic, referral, social, direct, and paid sources? Will potential patients find your optometry practice on online listings when they search locally?</div>
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With an increasing number of searchers using their mobile devices to find quality eye care services and optometrists they feel comfortable with, optometrists who don’t have a mobile-friendly website won’t be able to target potential patients who use their smartphones and tablets during their research process.</div>
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But that’s not all.</h3>
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Even if you have a professionally designed, mobile-friendly website and local listings in place, will potential patients find positive online reviews about your optometry services? Online reviews play a major role in helping patients decide whether to contact you or to just jump to another optometry website.</div>
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Do you have active social media accounts that let potential patients learn more about you and your optometry practice? Will they find any relevant and compelling content on your blog and other online platforms?</div>
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To successfully stay on top of your game, you need to develop a digital marketing plan for your practice.</div>
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You need to know your visibility grade across different marketing categories, target locations and against your competitors, as well as gain marketing insights to help you develop your digital marketing plan.</div>
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For busy professionals like yourself, this means a lot of work! Plus, you also need to stay focused on more important matters about running your optometry clinic.</h3>
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Find out more information on <a href="http://www.whitehat-seo.co.uk/newsletter/highlight-your-optometry-services-online-with-a-digital-marketing-plan/" target="_blank" title="Develop A Digital Marketing Plan To Reach More Potential Patients and Expand Your Optometry Services Online">Highlight Your Optometry Services Online With A Digital Marketing Plan</a>.</div>
Whitehat Inboundhttp://www.blogger.com/profile/07412049631034805918noreply@blogger.com0tag:blogger.com,1999:blog-6931982088825269409.post-33836114637701699462015-09-21T02:59:00.000+01:002016-10-19T10:20:09.508+01:00Online Marketing for Optometry Practice<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNTfxo0W1ZfSznHGJbJR7rCbKxb7lGoF7K6ZJAYKaIwbH8rZlul8HvqavwZG-nexTff0N5F_dmYOLbRhsX4h8yY-23_itoHsL190j96Ps-YQuMzTwjr2OvuCaPcJRMv29MrhwOJ-cambXv/s1600/Online-Marketing-for-Optometrists-Whitehat-SEO-Banner-UK.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Get A Clearer Visibility To Your Potential Patients With Online Marketing" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNTfxo0W1ZfSznHGJbJR7rCbKxb7lGoF7K6ZJAYKaIwbH8rZlul8HvqavwZG-nexTff0N5F_dmYOLbRhsX4h8yY-23_itoHsL190j96Ps-YQuMzTwjr2OvuCaPcJRMv29MrhwOJ-cambXv/s400/Online-Marketing-for-Optometrists-Whitehat-SEO-Banner-UK.jpg" title="Online Marketing for Optometry Practice" /></a></div>
<h1>
Get A Clearer Visiblility To Your Potential Patients With Online Marketing</h1>
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A huge majority of the British population rely on optometrists for primary eye care. In fact, 74% of people in the UK either wear corrective eyewear or have had laser eye surgery, with the help of an optometrist, to help them see better.</div>
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Additionally, research by The College of Optometrists found that 73% of patients would go to an optometrist for information about eye health.</div>
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Can potential patients find your optometry practice when they need your expert help?</div>
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Check out this featured infographic about Online Marketing for Optometrists:</div>
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<a href="http://www.whitehat-seo.co.uk/wp-content/uploads/2015/09/Online-Marketing-for-Optometrists-Whitehat-SEO-UK.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://www.whitehat-seo.co.uk/wp-content/uploads/2015/09/Online-Marketing-for-Optometrists-Whitehat-SEO-UK.jpg" /></a></div>
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<h2>
Your Potential Patients Seek Information Online About Eye Care Services and Professionals.</h2>
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Are you taking advantage of the power of the Internet to market your optometry practice? We hope you visualise it beyond.</div>
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A study by Pew Research Center suggests that of the 74% of adults who use the Internet, 80% have looked online for information about health topics, such as medical eye care, eye exams, prescription eyewear, and contact lenses. Many health seekers use search engines primarily, with 77% saying they began their research using Google, Bing, or Yahoo.</div>
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Are you visible online?</div>
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Your Potential Patients Look On Their Smartphones and Tablets To Seek for Optometry Services and Practitioners.</h2>
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Most of your potential patients are searching for you and your services online while on-the-go, using their mobile devices. According to Pew Research Center, 52% of smartphone owners have looked online for information about health topics, such as specific diseases, treatments, or procedures. comScore, on the other hand, states that 61% of digital consumption takes place on mobile and tablet.</div>
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Is your website mobile-friendly? Do you envision a huge number of smartphone and tablet users visiting your website?</div>
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Social Media Plays A Big Role In Your Marketing Efforts.</h2>
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Today, social media is changing the way people interact with one another. To find and contact you easily, your potential patients expect to find you on Facebook, Google+, LinkedIn, and other social media platforms.</div>
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Your competitors know this, as 50% of optometry practices have social media for their business. This is the breakdown of healthcare marketers using social media to distribute their content and market their services:</div>
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75% use Facebook</div>
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71% use YouTube</div>
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70% use Twitter</div>
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56% use LinkedIn</div>
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23% use Google+</div>
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22% use Pinterest</div>
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Can you be found on these social media platforms?</div>
<h2>
Video Marketing Helps You Convert More Leads To Actual Patients.</h2>
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Videos are good at driving conversions for businesses because of its engaging visual format. comScore found that visitors who view videos stay on websites an average of 2 minutes longer than those who do not. Furthermore, 64% of consumers are more likely to purchase a product or service after watching a video about it. ReelSEO, on the other hand, revealed that homepage videos are shown to increase conversion rates by 20% or more.</div>
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Are you using videos to engage potential patients?</div>
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With Our Help To Boost Your Optical Expertise Online, You Can Gain A 20/20 Vision of Digital Marketing Success!</h2>
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Read more on <a href="http://www.whitehat-seo.co.uk/infrographics/visualise-digital-marketing-tactics-optometry-practice/" target="_blank" title="It’s Clear—You Need Digital Marketing for Your Optometry Practice to be More Visible Online">Visualise On Digital Marketing Tactics for Your Optometry Practice</a> today.</div>
Whitehat Inboundhttp://www.blogger.com/profile/07412049631034805918noreply@blogger.com0tag:blogger.com,1999:blog-6931982088825269409.post-76295001750676693252015-09-15T06:46:00.000+01:002016-10-10T15:21:45.761+01:00How Digital Marketing for Plumbers Funnel In More Customers<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioGPeAR0iaxx9Mmbl6fEwZgx-jA89lzTfq-qrjW2HCnEuIS-zH0la3sKH8-rVy6HaxBt4wIP3XrUGVjk11Ftp34jnVGypjlaadjCu7A1gDk0Mn75Wgc74jGEdBl7LhWHinbaWP4XgPVuV4/s1600/Digital+Marketing+for+Plumbers+Video+Banner.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="How Digital Marketing for Plumbers Funnel In More Customers" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioGPeAR0iaxx9Mmbl6fEwZgx-jA89lzTfq-qrjW2HCnEuIS-zH0la3sKH8-rVy6HaxBt4wIP3XrUGVjk11Ftp34jnVGypjlaadjCu7A1gDk0Mn75Wgc74jGEdBl7LhWHinbaWP4XgPVuV4/s400/Digital+Marketing+for+Plumbers+Video+Banner.png" title="How Digital Marketing for Plumbers Funnel In More Customers" /></a></div>
<h1>
Funnel In More Customers Through Online Marketing for Plumbers</h1>
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You may be the best plumber in your town or city, but if you don’t market your services online, you’ll lose out on an important source of business and revenue growth.</div>
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Watch this video about online marketing for plumbers to learn more:</div>
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<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/St-cKGphjvU" width="560"></iframe></div>
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Customers Research Online Before Acquiring Plumbing Services</h2>
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It doesn’t matter if your plumbing services target residential, commercial, or industrial customers, studies indicate that 89% of consumers use search engines before acquiring services.</div>
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Are you showing up in the search results when potential customers search for reputable plumbers in their area?</div>
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Can they find your plumbing business in local listings, directories, and blogs?</div>
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Does your plumbing business provide educational content that informs and engages your audience?</div>
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Do you have social media accounts that enable potential and existing customers to connect with your plumbing services?</div>
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Are solid online ratings and reviews about your plumbing business accessible to your potential customers?</div>
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Customers Use their Mobile Devices to Look for Plumbing Services</h2>
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A recent comScore study reveals that 61% of digital consumption takes place on mobile and tablet.</div>
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Does your website adjust and display correctly across an array of devices?</div>
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Don’t crack under pressure if your answer to any of these questions is “no”.</h3>
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We're here to help.</h4>
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With Our Online Marketing Expertise, We Can Help You Reach More Customers Who Need Your Plumbing Services</h2>
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Our Brand Optimisation service and other online marketing services can build and expand your brand’s presence across the Web and in specific locations.</div>
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Read more on how to <a href="http://www.whitehat-seo.co.uk/video-blog/plumber-town-establishing-online-presence-today/" target="_blank" title="With Digital Marketing Today, A Plumber Needs to Channel Visibility to His or Her Potential Customers Online">Be The Best Plumber in Town By Establishing Your Online Presence Today</a>.</div>
Whitehat Inboundhttp://www.blogger.com/profile/07412049631034805918noreply@blogger.com0tag:blogger.com,1999:blog-6931982088825269409.post-20356881719975854962015-09-04T02:10:00.000+01:002016-10-10T11:45:34.501+01:00A Digital Marketing Plan's Guide for Plumbers<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCRPjmpIORQUkKxQeJwtdC0ZwL-Hxed2MEuJI7d5pGabBGfinwjobI4E39aezaae3-fhZM817ec-mP2fZMuLCVr9CaQHt8FFYSu3wsyZUot4qHQyO8ZNoLxLrvtht2e7KyjJfqAwWY862l/s1600/Reach+More+Customers+With+Digital+Marketing+for+Your+Plumbing+Business.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="A Digital Marketing Plan's Guide for Plumbers " border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCRPjmpIORQUkKxQeJwtdC0ZwL-Hxed2MEuJI7d5pGabBGfinwjobI4E39aezaae3-fhZM817ec-mP2fZMuLCVr9CaQHt8FFYSu3wsyZUot4qHQyO8ZNoLxLrvtht2e7KyjJfqAwWY862l/s400/Reach+More+Customers+With+Digital+Marketing+for+Your+Plumbing+Business.png" title="A Digital Marketing Plan's Guide for Plumbers " /></a></div>
<h1>
How To Grow Your Plumbing Business With Digital Marketing</h1>
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There is now a huge demand for skilled plumbers in Britain, particularly in major cities like London. This demand is partially being driven by the <a href="http://www.theguardian.com/business/2015/feb/10/uk-plumbers-builders-engineers-skill-crisis-economy" target="_blank" title="UK needs plumbers, builders and engineers as skill crisis hits economy">acute shortage of skilled plumbers, as fewer young people are entering the profession and completing their apprenticeships</a>. Facing a shortage of skilled plumbers inside the M25, major firms like London-based Pimlico Plumbers, have launched national recruitment drives in an attempt to attract new talent from outside Greater London.</div>
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On the other hand, with demand outstripping supply, there has never been a better time to enter the plumbing industry. Wages are higher than ever, <a href="http://www.thisismoney.co.uk/money/smallbusiness/article-2349793/Charlie-Mullins-How-make-small-business-stand-success.html" target="_blank" title="Charlie Mullins: Six tricks to get your business noticed without breaking the bank from Britain's 'millionaire plumber'">and the media is replete with stories of “millionaire plumbers” like Charlie Mullins</a>, owner of Pimlico Plumbers, creating empires out of fitting, servicing, and repairing hot and cold water systems, as well as heating systems.</div>
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Marketing Your Plumbing Business In A Competitive Environment</h2>
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Despite the favourable economic climate, starting a successful plumbing business poses numerous challenges. Entering the plumbing industry is by no means a “get rich quick” scheme, and all successful plumbers and owners of plumbing businesses have credited their success to hard work, excellent customer service, expertise, as well as a great marketing strategy.</div>
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Many plumbers prefer to market their services the traditional way — they make a minimum number of sales calls per week, hand out an X number of business cards each day, and knock on doors to introduce themselves to prospective clients. Many also ask existing clients for referrals and go back to them periodically with new offerings.</div>
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While these marketing tactics are obviously important, this “hands-on” approach won’t suffice.
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Why is that?</h4>
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It’s because the vast majority of your prospective clients are turning to the Internet when they’re looking for a plumber in their area. Gone are the days when prospective clients used the yellow pages or asked the neighbours next door for the number of a reputable plumber.</div>
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In fact, 81% of consumers conduct online research before purchasing a product or service, and an overwhelming 89% of consumers use search engines to acquire services. Furthermore, your prospective clients aren’t just conducting online research on their desktop computers, as many are also using their mobile devices, tablets, and other gadgets to conduct online research.</div>
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You Need to Complement Your Traditional Marketing with a Dynamic Digital Marketing Plan</h2>
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While traditional marketing can help plumbers establish a strong client base and funnel more leads and prospects into their pipelines, this should be complemented with a dynamic digital marketing plan.</div>
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You need to establish a well-designed and well-optimised website for your business. This website should contain accurate and up-to-date information about you and your business, as well as relevant and informative content. As for technical requirements, your website should be navigable and mobile-friendly, and should make proper use of keywords and links.</div>
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Why is mobile-friendliness important? It’s vital because a growing number of consumers perform online searches on their mobile devices. According to comScore, <a href="http://www.comscore.com/Insights/Presentations-and-Whitepapers/2015/The-Global-Mobile-Report" target="_blank" title="Download The Global Mobile Report">56% of digital consumers in the U.K. use their mobile devices and tablets to consume digital media</a>.</div>
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Meanwhile, according to a recent report from eMarketer, <a href="http://www.emarketer.com/Article/Half-of-UK-Population-Now-Uses-Tablets/1012172" target="_blank" title="Half of UK Population Now Uses Tablets">50.3% of the U.K. population will use a tablet at least once a month in 2015</a> — a figure that is expected to rise to almost 60% (or 40.2 million tablet users) by 2019.</div>
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Unless you possess a mobile-friendly website that adjusts and displays seamlessly across an array of devices, you won’t be able to target prospective clients who’re looking for reputable plumbers in their area using multiple devices.</div>
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Your website and other web properties should show up prominently in the search engine results pages (SERPs) when your prospective clients perform local searches. Aside from organic traffic, you also need to ensure that your business website is getting quality traffic from referral, paid, direct, and social sources.</div>
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Even if your prospective clients do find you, will they find solid reviews about you from your past clients? Do you have active social media accounts that enable prospective clients to learn more about your plumbing services? Do you offer relevant and informative content on your blog and other publishing platforms?</div>
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As plumbing services target a specific geographical area, you need to maximise the full potential of online local searches. According to recent studies, consumers who conducted local searches increased from 70% in 2010 to 80% in 2014. In addition, 54% of searchers include a local modifier (such as a city or postal code) in their searches.</div>
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Aside from search results, does your plumbing business have a strong presence in local listings, maps, and directories? If your answer is no, then you could be losing out on a significant number of leads and prospects, as well as conversions and sales.</div>
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Find out more of how we can help you fill in more customers on how to <a href="http://www.whitehat-seo.co.uk/newsletter/install-dynamic-digital-marketing-plan-plumbing-business/" target="_blank" title="Plumbers Need to Implement a Dynamic Digital Marketing Strategy to Grow Their Plumbing Business">Install A Dynamic Digital Marketing Plan For Your Plumbing Business</a> today.</div>
Whitehat Inboundhttp://www.blogger.com/profile/07412049631034805918noreply@blogger.com0tag:blogger.com,1999:blog-6931982088825269409.post-66667277683253193782015-09-02T07:51:00.000+01:002016-10-10T15:23:10.386+01:00Infographic - Online Marketing for Plumbers<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtjoqdlRyIwCRxg7mbPdGCYw-P_NTjdGfClrHd8pLM8a20-HircT9qigNDVNAbcMJk7I0eqyu46feaFUEsoydS_EYUPfvfBHmjL_dLDYM-4RH3L3-Kmntu_pSFBIaXMzM-D0jG9v8Xefyq/s1600/Whitehat+Online+Marketing+for+Plumbers+Infographic+Banner.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt=" Infographic - Online Marketing for Plumbers" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtjoqdlRyIwCRxg7mbPdGCYw-P_NTjdGfClrHd8pLM8a20-HircT9qigNDVNAbcMJk7I0eqyu46feaFUEsoydS_EYUPfvfBHmjL_dLDYM-4RH3L3-Kmntu_pSFBIaXMzM-D0jG9v8Xefyq/s400/Whitehat+Online+Marketing+for+Plumbers+Infographic+Banner.png" title=" Infographic - Online Marketing for Plumbers" /></a></div>
<h1>
Funnel In More Customers Into Your Plumbing Services With Online Marketing</h1>
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Due to great demand for housing services, housing will account for over a third (37%) of the UK’s total annual construction output between 2014 and 2018. This includes plumbing services.</div>
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According to recent studies, plumbers are set to be in high demand across the UK in the near future, as the construction industry will need to employ over 180,000 new recruits by 2018.</div>
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Check out this featured infographic about Online Marketing for Plumbers:</div>
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<a href="http://www.whitehat-seo.co.uk/wp-content/uploads/2015/09/Whitehat-Online-Marketing-for-Plumbers-Infographic-UK.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://www.whitehat-seo.co.uk/wp-content/uploads/2015/09/Whitehat-Online-Marketing-for-Plumbers-Infographic-UK.png" /></a></div>
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People are now looking for plumbing services online.</h2>
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As more and more people need the services of plumbers, their means of locating plumbing contractors have changed dramatically through the years. Gone are the days of Yellow Pages and brochures. Today, customers are increasingly turning to the Internet to find plumbing contractors.</div>
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According to GE Capital Retail Bank, as much as 81% of customers conduct online research before purchasing a product or service. Brafton, on the other hand, revealed that 89% of customers use search engines to acquire services.</div>
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Does your plumbing services come up in the search engines?</div>
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Many plumbers are still unaware of what online marketing can do for them.</h2>
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With most customers now turning to search engines to find and hire contractors, Yellow Pages and local newspaper listings are no longer making the cut. Unfortunately, a lot of plumbing contractors do not know this.</div>
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O*NET OnLine found that almost half, or 45% of plumbing contractors never go online and use email to contact customers.</div>
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Will customers be able to contact your plumbing services online?</div>
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Get A Mobile-Friendly Website Now.</h2>
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Sure most of your prospective customers are searching online, but the thing is, they aren’t just performing searches on desktop computers. When finding and acquiring services, a growing number of customers perform searches on mobile devices.</div>
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In one study, comScore concluded that 61% of digital consumption takes place on mobile and tablet. Marketo revealed that 74% of buyers searched on mobile using a search engine before making a purchase, and 50% of mobile device users reported making a purchase in a browser on their mobile. Companies that design their website specifically for mobile gained tangible benefits, with 62% saying they had increased sales after getting a mobile-friendly business website, according to Econsultancy.</div>
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Is your website mobile-friendly? Do you have a website to begin with?</div>
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Take Advantage of Online Local Searches.</h2>
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Businesses that target a specific geographical area, like plumbing services, can maximise the full potential of online local searches.</div>
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Collective data from Google, Ipsos Media CT, Purchased, TMP Directional Marketing, and 15 Miles, indicate that the number of buyers doing local search increased from 70% in 2010 to 80% in 2014. Additionally, BrightLocal found that as much as 54% of searchers include a local modifier (such as a city or zip code) in their search, and 71% of searchers value the information they find in local search results.</div>
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Do you have a strong presence in local listings, maps, and directories?</div>
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Include Video in Your Online Marketing Mix.</h2>
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Because of its engaging visual format, videos can effectively transform visitors to customers.</div>
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comScore discovered that visitors who view videos stay on websites an average of 2 minutes longer than those who do not. Moreover, 64% of consumers are more likely to buy a product or service after watching a video about it. ReelSEO, on the other hand, reported that homepage videos are shown to increase conversion rates by 20% or more. Almost 40% have called a vendor or service provider after watching a video, according to Forbes.</div>
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Can customers watch videos about your services online?</div>
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Read more about <a href="http://www.whitehat-seo.co.uk/infrographics/channel-plumbing-services-online-attract-customers/" target="_blank" title="Channel Your Plumbing Services Online and Attract More Customers">Online Marketing Lets Your Plumbing Services Reach More Customers Today</a>.</div>
Whitehat Inboundhttp://www.blogger.com/profile/07412049631034805918noreply@blogger.com0tag:blogger.com,1999:blog-6931982088825269409.post-18449744609033642572015-08-19T01:47:00.000+01:002016-10-10T12:33:41.823+01:00How Real Estate Professionals Build Their Services Online<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghBNZgUH_3V0cmZwt4gDK3aKr4YgK55zyj2xul8kzKXRhxNDVwEpcS_YJkScfwcizneJAuv0GIvVLOpHtlhbQYfEeJcId7tMeCdZVcan9_yqeyRmANXAtkg9ayWQljOtO7eHNRg3c90vQ2/s1600/Whitehat-Marketing-for-Real-Estate-Agents-UK.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt=" How Real Estate Professionals Build Their Services Online" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghBNZgUH_3V0cmZwt4gDK3aKr4YgK55zyj2xul8kzKXRhxNDVwEpcS_YJkScfwcizneJAuv0GIvVLOpHtlhbQYfEeJcId7tMeCdZVcan9_yqeyRmANXAtkg9ayWQljOtO7eHNRg3c90vQ2/s400/Whitehat-Marketing-for-Real-Estate-Agents-UK.jpg" title=" How Real Estate Professionals Build Their Services Online" /></a></div>
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Market Your Real Estate Services Online Today</h1>
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More and more prospective home buyers and sellers are turning to the Internet to buy or sell homes.</div>
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Watch this video to learn more:</div>
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<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/b94S9hKG-TI" width="560"></iframe></div>
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Home Buyers go to the Internet to Find Estate Agents</h2>
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According to studies, 98% of all property searches in the UK are now conducted online. They’re browsing estate agents’ websites, searching the inventories of listing companies, reading reviews, and watching online videos.</div>
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Will your prospective clients find you when they search for estate and letting agents online? Are there positive reviews about your services online?</div>
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Get a Mobile-friendly Website Today</h2>
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Your prospective clients aren’t just performing searches on desktop—they’re also using their mobile devices and tablets to access information about residential property. In fact, 56% of people in the UK consume digital media on mobile devices and tablets.</div>
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New home buyers are most likely to perform the following tasks on mobile devices:</div>
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51% read general information</div>
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44% compare the prices of different homes</div>
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35% compare the features of different homes</div>
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48% get directions to visit a home</div>
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Is your website mobile-responsive? Does your website adjust and display correctly across an array of devices?</div>
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With our Help, You can Expand the Visibility of Your Estate Services Online</h2>
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Know how you can <a href="http://www.whitehat-seo.co.uk/video-blog/build-solid-online-marketing-campaign-real-estate-firm/" target="_blank" title="Build A Strong Marketing Foundation for Your Real Estate Services through Digital Marketing">Build A Solid Online Marketing Campaign for Your Real Estate Firm</a> with our services today.</div>
Whitehat Inboundhttp://www.blogger.com/profile/07412049631034805918noreply@blogger.com0tag:blogger.com,1999:blog-6931982088825269409.post-65321600475763575662015-08-14T00:34:00.000+01:002016-10-19T10:13:31.575+01:00How Digital Marketing Build Real Estate Businesses Online<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6iP1-XI25yYodgHBdXY0lBGrZSlof3lSmH_5u18969ZdNUG1L6sCjJJELZQzBa-OY4lxPZ3vh2SxeMO45Wz3R3AV2h-VsooidR7bHNDpgPZ_hYeDRMKBYCNNFon5ei0If7gDJiGjmvs2T/s1600/Why+Estate+Agents+Need+Online+Marketing+For+Their+Business.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Why Estate Agents Need A Solid Digital Marketing Strategy To Grow Their Businesses" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6iP1-XI25yYodgHBdXY0lBGrZSlof3lSmH_5u18969ZdNUG1L6sCjJJELZQzBa-OY4lxPZ3vh2SxeMO45Wz3R3AV2h-VsooidR7bHNDpgPZ_hYeDRMKBYCNNFon5ei0If7gDJiGjmvs2T/s400/Why+Estate+Agents+Need+Online+Marketing+For+Their+Business.png" title="Why Estate Agents Need A Solid Digital Marketing Strategy To Grow Their Businesses" /></a></div>
<h1>
Real Estate Businesses Today Need To Be Visible Online</h1>
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Residential property in the United Kingdom is at a steady growth. According to Property Partner, <a href="https://resources.propertypartner.co/property-partner-announces-1-25m-seed-funding-led-by-octopus-investments/" target="_blank" title="Property Partner £1.25m seed funding">the market is now valued at more than £5 trillion and buy-to-let transactions add up to more than £20 billion annually</a>. Additionally, urbanisation, the scarcity of land, a growing population, as well as significant local and international demand for residential property in the U.K., have driven prices through the roof.</div>
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According to the British Property Federation (BPF), <a href="http://www.bpf.org.uk/sites/default/files/resources/Investing%20in%20residential%20property%20%E2%80%93%20a%20BPF%20guide%20for%20asset%20allocators.pdf" target="_blank" title="Investing in Residential Property">residential property is the U.K.’s largest investment asset class</a>, and has developed a reputation for delivering far better returns than more traditional investment assets. Over the past ten years, the performance of residential property in the U.K. has surpassed that of commercial property, with total annualised returns of 9.6% versus 6.9%.</div>
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While the robust housing market is opening up numerous business opportunities for estate and letting agents, many will miss out on the same opportunities if they fail to optimize their online marketing.</div>
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The Internet Has Become Property Buyers’ and Sellers’ Preferred Research Tool</h2>
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Make no mistake; the Internet has become the definitive research portal for property buyers and sellers. In fact, <a href="http://www.tepilo.com/info/about-tepilo/" target="_blank" title="Information About Tepilo">98% of all property searches in the United Kingdom are now conducted online</a>. This means that the vast majority of property buyers and sellers are using the major search engines (Google, Bing, and Yahoo), as well as property websites (such as Zoopla and Rightmove), to look for suitable properties as well as estate agents.</div>
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<a href="https://www.emoov.co.uk/news/2015/01/23/internet-most-powerful-way-buy-and-sell-property/" target="_blank" title="Why is the internet considered to be the most powerful way to buy and sell property today?">Research carried out by the online estate agent, eMoov.co.uk</a>, has found that the majority of property buyers arm themselves with a great deal of information before they view desired properties. In fact, prior to attending a viewing, 98% of property buyers conduct research online.</div>
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The first stage in the process is usually visiting the property details page and reading the full property description (this was the starting point for 67% of respondents). Forty-one percent viewed floor plans; 36% compared the property to others listed in the area; and 21% would research previous property sold prices.</div>
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Property Buyers are Using Their Mobile Devices and Tablets to Look for New Homes</h2>
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With the housing market heating up, many on-the-go property buyers are relying on their mobile devices and tablets to stay on top of the property market. According to comScore, <a href="http://www.comscore.com/Insights/Presentations-and-Whitepapers/2015/The-Global-Mobile-Report" target="_blank" title="The Global Mobile Report: How Multi-Platform Audiences & Engagement Compare in the US, Canada, UK and Beyond">more than half (56%) of digital consumers in the U.K. use their mobile devices and tablets to consume digital media</a>.</div>
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Meanwhile, according to a recent report from eMarketer, <a href="http://www.emarketer.com/Article/Half-of-UK-Population-Now-Uses-Tablets/1012172" target="_blank" title="Half of UK Population Now Uses Tablets">50.3% of the U.K. population will use a tablet at least once a month in 2015</a> — a figure that is expected to rise to almost 60% (or 40.2 million tablet users) by 2019.</div>
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Think of it: that’s millions of people using their mobile devices and tablets to search for listings, find directions to a home, call or email an agent directly, watch videos about residential properties, and do countless other tasks related to the home buying process.</div>
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Unless you possess a mobile-friendly website that adjusts and displays seamlessly across an array of devices, you won’t be able to target house hunters who are searching for new homes using multiple devices.</div>
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Estate Agents Need a Solid Digital Marketing Strategy to Stay on Top of Their Game</h2>
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With most of your prospective clients using search engines to look for properties and reputable estate agents, you need to ensure that your business website and other web properties are showing up on the SERPs when prospects perform local searches. You also need to ensure that your business website is getting quality traffic from organic, referral, social, direct, and paid sources.</div>
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Even if your prospective clients do find you, will they find solid reviews about you from your past clients and business associates? Do you have active social media accounts that enable prospects to learn more about your service? Do you offer relevant and informative content on your blog and other publishing platforms?</div>
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Do your prospects see you as an authoritative source of information about residential property? Will they feel confident about choosing you over your competitors?</div>
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If you want to capture and nurture more leads and convert them into clients, you’ll need to have a solid digital marketing strategy in place. You also need a solid online brand presence to win new clients and grow your business.</div>
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We can help you with that!</h4>
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Find out more on how to <a href="http://www.whitehat-seo.co.uk/newsletter/build-solid-digital-marketing-strategy-real-estate-business/" target="_blank" title="Why Real Estate Agents Need a Solid Digital Marketing Strategy to Grow Their Businesses">Build A Solid Digital Marketing Strategy For Your Real Estate Business</a>.</div>
Whitehat Inboundhttp://www.blogger.com/profile/07412049631034805918noreply@blogger.com0tag:blogger.com,1999:blog-6931982088825269409.post-57515743929777149772015-08-13T00:45:00.000+01:002016-10-19T09:30:49.463+01:00Optimise Your Brand's Online Visibility<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjd1n6uZnVIk6hkhojncoGgspBLtptuL5X35T89UXSuqZ7HbR8zrBtie-MhjoBd0W5l5uYlx_nAgi6yPfSiUdqGuFVWJzCanOTkz25LYnFKffZ6uz6wPy64xVe7Ou3kMbShZ1vq_QHm5A9A/s1600/Brand+Optimisation+Service+By+Whitehat.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Brand Optimisation Service Can Optimise Your Brand's Online Presence" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjd1n6uZnVIk6hkhojncoGgspBLtptuL5X35T89UXSuqZ7HbR8zrBtie-MhjoBd0W5l5uYlx_nAgi6yPfSiUdqGuFVWJzCanOTkz25LYnFKffZ6uz6wPy64xVe7Ou3kMbShZ1vq_QHm5A9A/s400/Brand+Optimisation+Service+By+Whitehat.png" title="Brand Optimisation Service" /></a></div>
<h1>
Our Brand Optimisation Service Can Optimise Your Brand’s Online Presence Better</h1>
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Your brand is probably the best in the world and all of your potential customers should know that!</div>
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At the same time, you want more revenues. You want more customers.</div>
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To accomplish this, you need to get more leads. To get more leads, you need to have more traffic. To have more traffic, you need your brand to become more visible online.</div>
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Watch this video to learn more:</div>
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<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/beZvAi6Wqnc" width="560"></iframe></div>
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Our Brand Optimisation Online Marketing Service Revolution!</h2>
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With our revolutionary marketing research technology, brand optimisation intelligence will be right in front of you on your Brand Optimisation Dashboard!</div>
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Gain valuable Insights from your Visibility Grade and Opportunity Rating for every Search Traffic Category and Target Locations. Compare different target Locations as well as analyse your Competitors.</div>
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Analysing 750 search terms, with each against 150 Web pages for your campaign, and identifying 500 search patterns and trends across more than 100,000 web pages, our Marketing Research Report is a game-changer that will give you an edge high above your competitors!</div>
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Select The Recommended Strategy and Solutions; Launch Your Campaign In A Snap!</h2>
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Learn more on how to <a href="http://www.whitehat-seo.co.uk/video-blog/dominate-brands-online-presence-brand-optimisation-service/" target="_blank" title="How Can Your Brand’s Online Presence Expand With Our Brand Optimisation Service?">Dominate Your Brand’s Online Presence With Brand Optimisation Service</a> today.</div>
Whitehat Inboundhttp://www.blogger.com/profile/07412049631034805918noreply@blogger.com0tag:blogger.com,1999:blog-6931982088825269409.post-29077635384740933812015-08-11T00:23:00.001+01:002016-10-10T15:33:07.308+01:00Expose Your Brand With Video Marketing<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT7tBEa_wb-dgMl1XvWFxxtLBfVuOtm2mO8lclk7FP1AafxJxpbnjVpQdcpM3bw6FpJfeasNBy63s4B6-r8fvMZAf2oTUxMFPIzQcgP4L6Td5cHXtO2yOdbjgZiesSr1-M3H5IFXMoxF4L/s1600/Engage+Your+Customers+With+Video+Marketing.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Expose Your Brand With Video Marketing" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT7tBEa_wb-dgMl1XvWFxxtLBfVuOtm2mO8lclk7FP1AafxJxpbnjVpQdcpM3bw6FpJfeasNBy63s4B6-r8fvMZAf2oTUxMFPIzQcgP4L6Td5cHXtO2yOdbjgZiesSr1-M3H5IFXMoxF4L/s400/Engage+Your+Customers+With+Video+Marketing.png" title="Expose Your Brand With Video Marketing" /></a></div>
<h1>
Your Brand Gets Better Exposure With Video Marketing</h1>
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In today’s fast-paced world, your potential customers would rather watch an informative and compelling 30 to 45 seconds of video than spend 15 to 20 minutes reading texts!</div>
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An effective marketing tool, video can indeed communicate key points to your target audience very quickly.</div>
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Watch this video marketing presentation:</div>
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<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/T_0YCoz4qR0" width="560"></iframe></div>
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Videos can Effectively Drive your Online Campaigns</h2>
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Making your message get absorbed and remembered easily is the overall experience of visuals and sound.</div>
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Do you know that search results on search engines like Google also display videos? Be great on your brand and make those searchers witness your videos whenever they do a local search for products and services in your area or when they search for your brand name.</div>
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Allow your potential customers to experience your brand at a deeper level. Engage them much better with video marketing today.</div>
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We can Help You Establish your Brand and become a Major Player in the Online Marketing Industry!</h2>
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So what are you looking for? <a href="http://www.whitehat-seo.co.uk/video-blog/invest-video-marketing-build-sell-brand/" target="_blank" title="Build and Sell Your Brand by Investing in Video Marketing">Invest In Video Marketing To Build and Sell Your Brand</a> today!</div>
Whitehat Inboundhttp://www.blogger.com/profile/07412049631034805918noreply@blogger.com0tag:blogger.com,1999:blog-6931982088825269409.post-36465209936019392492015-08-05T00:22:00.001+01:002016-10-10T12:02:16.651+01:00Online Marketing for Real Estate Professionals<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjj3IIqq4z5iadxdrKp8V2zVGuBZmF_KdiGs7cYdNt8VeHqVL8m3iDBh_AG2Y9u_CZspzxZPVVh9xNEtj1SKLYmnpJyqxttxhV7D_FN1ptUbpS3FMm1f-r68XCpimaLIIxG3xQmZanHozUC/s1600/Estate-Agent-Infographic-Banner-UK.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Online Marketing for Real Estate Professionals " border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjj3IIqq4z5iadxdrKp8V2zVGuBZmF_KdiGs7cYdNt8VeHqVL8m3iDBh_AG2Y9u_CZspzxZPVVh9xNEtj1SKLYmnpJyqxttxhV7D_FN1ptUbpS3FMm1f-r68XCpimaLIIxG3xQmZanHozUC/s400/Estate-Agent-Infographic-Banner-UK.png" title="Online Marketing for Real Estate Professionals " /></a></div>
<h1>
Why Real Estate Professionals Need To Establish Their Online Presence Today</h1>
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Revenue from residential property sales in the UK account for a huge part of the overall economic revenue.</div>
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According to recent statistics from Property Partner, residential property in the UK is now worth more than £5 trillion, and buy-to-let transactions add up to more than £20 billion annually. Moreover, residential property holds a dynamic percentage of the UK built environment. The UK built environment was worth £5,480bn, with residential estate representing roughly 87% (worth £4,670 billion).</div>
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With the demand for residential property constantly growing, can home buyers find you when they search for an estate agent like yourself to assist them with their needs?</div>
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Find out more on this featured infographic about how to market your real estate services online:</div>
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<a href="http://www.whitehat-seo.co.uk/wp-content/uploads/2015/08/Real-Estate-Professionals-Infographic-UK.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://www.whitehat-seo.co.uk/wp-content/uploads/2015/08/Real-Estate-Professionals-Infographic-UK.jpg" /></a></div>
<h2>
Most of your prospective clients are turning to the Internet during their home-buying process.</h2>
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Your prospective clients are browsing property agents’ websites, and reading reviews to assess the properties for sale. In fact, online estate agent eMoov.co.uk revealed that 98% of all property searches in the UK are now conducted online. Sixty seven percent (67%) of buyers start their research by visiting the property details page and read the full property description.</div>
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Of those searching for properties, 41% turn to the Internet to view a floor plan, 36% to compare a property to others listed in the area, and 21% to look at previous property sold prices.</div>
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Do you come up in their searches? What online channels are best for you?</div>
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More and more buyers are using their mobile devices when searching for a home to purchase.</h2>
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According to research, your prospective clients aren’t just performing searches on desktop. A growing number of home buyers utilise a mobile website when accessing information about a residential property.</div>
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Recent studies have shown that 56% of people in the UK consume digital media on mobile devices and tablets. As much as 74% of buyers searched on mobile using a search engine before making a purchase, and half, or 50%, mobile device users reported making a purchase in a browser on their mobile.</div>
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Is your website responsive and mobile-friendly?</div>
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Most of the actions performed by home buyers originate from a local search.</h2>
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A growing percentage of home buyers rely on local searches when looking for a property for sale—from 70% in 2010, the number has increased to 80% in 2014. Today, fifty four percent of searchers include a local modifier, such as a city or zip code, in their search. Seventy-one percent of searchers, on the other hand, say they value the information they find in local search results.</div>
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Do you have a strong presence in local listings, maps, and directories?</div>
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Home buyers are also turning to videos for their multiple research needs.</h2>
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Because most people would choose to watch videos rather than read text about products and services, videos play a significant part in the home-buying process. According to studies, visitors who view videos stay on websites an average of 2 minutes longer than those who don’t view videos.</div>
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Moreover, homepage videos are shown to increase conversion rates by 20% or more. Sixty four percent (64%) of consumers are more likely to buy a product or service after watching a video about it, and 39% have called a vendor or service provider after watching a video.</div>
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Is video part of your marketing mix?</div>
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Read more on how to <a href="http://www.whitehat-seo.co.uk/infrographics/increase-visibility-real-estate-services-online/" target="_blank" title="Build and Establish Your Real Estate Services Online With Digital Marketing">Increase the Visibility of Your Real Estate Services Online</a> today.</div>
Whitehat Inboundhttp://www.blogger.com/profile/07412049631034805918noreply@blogger.com0tag:blogger.com,1999:blog-6931982088825269409.post-88234272384355723312015-07-31T04:28:00.000+01:002016-10-10T12:41:16.305+01:00Upgrade Your Site To A Mobile-Friendly Website<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPs1RIXcjbmOnKcFWPENGbHutdQPs-PjSvBNNsxbEZrQ1aBEALMqG-PDpMBn3a1RI6zHB8YJn81o33tWXtYuzAPDzPXbOQwrbuabupML1skIeNEBCyoZ6t5XT0_852lhyphenhyphenBU5QdcmMdF9Io/s1600/Whitehat+Google+Mobile-Friendly+Website+Update.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Upgrade Your Site To A Mobile-Friendly Website" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPs1RIXcjbmOnKcFWPENGbHutdQPs-PjSvBNNsxbEZrQ1aBEALMqG-PDpMBn3a1RI6zHB8YJn81o33tWXtYuzAPDzPXbOQwrbuabupML1skIeNEBCyoZ6t5XT0_852lhyphenhyphenBU5QdcmMdF9Io/s400/Whitehat+Google+Mobile-Friendly+Website+Update.png" title="Upgrade Your Site To A Mobile-Friendly Website" /></a></div>
<h1>
How A Mobile-Friendly Update Essential To Your Website</h1>
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<b>21 April 2015</b> — the date of the big Google mobile-friendly algorithm update.</div>
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Also known as the Google Mice Update, Mobilegeddon, or simply the mobile-friendly update, it is an algorithm update with significant impact that could lead to loss of mobile traffic and mobile customers for you—if your site isn’t mobile-friendly.</div>
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Watch this video:</div>
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<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/n0YzzBuQiYs" width="560"></iframe></div>
<h2>
Google Pushes Websites to Become Mobile-Friendly</h2>
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On 14 November 2014, Google launched its “mobile-friendly” label for mobile-friendly sites on all mobile device searches. Do a quick search using Google on your phone, and if the site is mobile-friendly, you will see the “mobile-friendly” label right under the Web address.</div>
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Naturally, if you are on a mobile device, you will click on results with the “mobile-friendly” label and skip the ones without it.</div>
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Now, with the Google Mice update, all websites that are not mobile-friendly will get pushed down to pages 20, 30, or 50 — if not totally disappear from Google search results on mobile devices… <b>forever!</b></div>
<h2>
Ease of use on mobile devices is the driving factor for this update.</h2>
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However, if your site is mobile-friendly, you will most likely maintain your ranking on mobile search results. Heck, you might even move to the top of the search results!</div>
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It’s never too late to convert your website into a mobile-friendly website.</div>
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Read more about this Mobilegeddon phenomenon on how to <a href="http://www.whitehat-seo.co.uk/video-blog/dominate-google-serps-upgrading-site-mobilefriendly-website/" target="_blank" title="Have you upgraded your site to a mobile-friendly website already?">Dominate Google SERPs By Upgrading Your Site To A Mobile-Friendly Website</a>.</div>
Whitehat Inboundhttp://www.blogger.com/profile/07412049631034805918noreply@blogger.com0