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Showing posts from October, 2014

Beyond Traditional: Online Marketing Tips for Your Dental Business

In the traditional marketing age, flyers, brochures, billboard and coupons used to be the most popular means of promoting a product or a business. However, since the birth of the Internet and other technologies, these methods were eclipsed by digital marketing. With the rapid growth of people using the internet and the change in their behaviour when looking for services, many businesses have decided to explore online marketing. Both methods have the same objectives: establish a brand image and get customers. Which of these two can help your dental business the most?

Let your Dental Practice be More Visible to your Potential Patients

Let’s face it. Many people fear you. Seventy five (75%) percent of adults experience some degree of dental fear, from mild to severe. Five to ten percent have dental phobia who avoid dental care at all costs. What is it with dentists? When people were asked to think about the last time they searched for health and medical information, as well as doctors or other health professionals… Seventy-seven percent (77%) said that they began at a search engine such as Google, Bing, or Yahoo. If they find you, is their fear of dentists eliminated? Will they be delighted to have found you as their friendly local dentist? Can they find you on search engines at all? And here’s something more for you to sink your teeth into:

Open wide and Put Some Teeth into Your Online Marketing

As dentists, your most valued number has always been 32, or the total number for a complete set of teeth. But there are now also other numbers and figures to consider with the Internet being such a big part of people’s lives. Here are some quick stats to chew on: 8 out of 10 say they began looking for health or medical information, as well as doctors or health professionals at a search engine such as Google, Bing, or Yahoo.72% of users say they looked or health information online within past year.35% of adults say that at one time or another, they have gone online specifically to try to figure out what medical condition they or someone else might have. We call them online diagnosers.46% of online diagnosers say that the information they found online led them to think they needed the attention of a medical professional.53% of online diagnosers followed-up with medical professional after online diagnosis.52% of smartphone owners gather health info and health-related services on their ph…

SEO London | Whitehat SEO Services In London

http://www.whitehat-seo.co.uk/seo-services/search-engine-optimisation/ SEO London - Panda & Penguin Most people think of cute animals when they hear the words "Penguin" and "Panda" but for many search engine optimization service providers, these two words are to be feared. Google's Penguin and Panda are algorithm updates that play separate roles in improving the overall experience of online users. Introducing Penguin, the Web Spam Fighter The Penguin algorithm is targeted at web spam. It was launched in April 2012. Its second version was released just this May, with two other updates in between Penguin 1 and 2.0. "The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines," says Google's official announcement. "Next generation" Penguin affected 3.1% of search queries. Get to Know Panda, the Crusher of Poor Content The other algorithm change that shook the SEO industry was Pan…

SEO London | Whitehat SEO Services In London

http://www.whitehat-seo.co.uk/seo-services/search-engine-optimisation/ SEO London - Panda & Penguin Most people think of cute animals when they hear the words "Penguin" and "Panda" but for...

Whitehat Shepherds Bush LDN SEO Services

http://www.whitehat-seo.co.uk Whitehat tells us why you need SEO. You need SEO to grow your customers and your business. Whitehat provides search engine opti...

WhiteHat SEO PLUMBERS London

Dental Marketing Ideas For Dentists

http://www.whitehat-seo.co.uk/dental-marketing/ Dental Marketing by Whitehat SEO Ltd in London

Establish an Optimal Marketing Budget to Drive Growth and Beat the Competition

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Developing a dynamic and cohesive marketing strategy has become essential for businesses that want to profit in today’s competitive marketplace. While some business owners believe that they don’t need to implement strong digital marketing strategies to be successful, their customers are increasingly turning to the Internet to inform their purchase decisions. Several trends are shaping the direction of digital marketing in 2014 and beyond; aside from increasing mobile adoption (which is fueling the growth of m-commerce), an increasing number of consumers are becoming multi-platform users. Multi-platform users are consumers who use both mobile and desktop devices to consume digital media.

It Takes Money to Make Money. Expand your Brand through Online Marketing

If you want to expand your brand, increase sales, and grow your business fast, then you have to invest money into your marketing to make it happen. You have to invest in digital marketing. Your business should be very visible in the online world. Why? Because your potential customers have moved online. This is where they’re actively searching for products and services.

Spend on Digital Marketing and Achieve High Benefit for Your Business

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As the old business adage goes, it takes money to make money. You, the business owner wanting to succeed and profit in today’s competitive marketplace need to be implementing optimised and cohesive marketing strategies. If you fail to invest in digital marketing, you will be left behind, as your customers are increasingly turning to the Internet to inform their purchase decisions. Digital marketing is the way of the future. If you want to expand your brand, boost sales, and grow your businesses exponentially, then you have to invest money into digital marketing to drive these goals. Both your prospects and existing customers are actively searching for different products and services online. They’re also reading reviews and comparing various products and services.

How Businesses Risk Losing Customers by Ignoring Google’s Recommended Mobile Friendly Configuration

Mobile Internet users are expected to outnumber desktop users by next year. It is therefore no surprise that Google is paying close attention to this development. And so should you. Because if your website is not yet “mobile responsive,” you may be turning away prospects who browse your web pages via smartphones, tablets, or laptops. And frankly, mobile users are prospects you wouldn’t want to lose.
Non-Mobile Ready = Non-Customer Friendly A study by Sterling Research and SmithGeiger for Google found that a whopping 96% of users have encountered a website that is obviously not designed for mobile. This would not have mattered to you if not for the following findings also uncovered by the same study:

Responsive Web Design: Prevent Potential Sales Loss with a Mobile Friendly Website

Many business owners today tend to ignore the importance of having a mobile friendly or “responsive” website. Without realizing it, they may be losing prospective leads and sales because their website is not designed to load properly on mobile devices such as laptops, tablets, and smartphones. Here’s why you should not be one of them, and how you can make your website responsive:

Mobile Responsive Web Design - Getting More Leads and Sales

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Go for Mobile Responsive Web Design [Infographic]
Getting More Leads and Sales, Not Just Fancy Cosmetic Redesign Implementing responsive web design means opening up your online storefront to mobile visitors, effectively increasing your chances of getting more leads and sales through your site. While it may come as a mere fancy redesign to some business owners, you should realize that this change is geared toward marketing more than cosmetics. Making the decision to have a responsive site means giving your business more opportunities to grow, especially for the long haul.

Social Media Optimisation: Know Your Social Buyer Anatomy & Get Sales

Social media optimsation is a known business necessity. Owners understand that for their venture to withstand the competition and survive in the current economic environment, they need to be on Facebook, Twitter, and other social networks. They need to update fan pages, upload photos, and interact with their audience. After all, 67% of all Internet users use social networks, according to Pew Internet research. Indeed no online marketing strategy is ever complete without it. But at the end of the day, its sales—not likes, retweets, or repins—that keep the business going. So the question now is…

Video – Why Social Media Optimisation is a Business Necessity, Not Luxury

Did you know that within the social media space, there are conversations happening at this very moment that will define your brand? If you don’t capitalize on this vast and growing landscape, your competitors will, and you won’t like the outcome.
Watch the video:

SEO Services | London Greater London | 020 8834 4795

http://www.whitehat-seo.co.uk, We offer SEO Services in London, Greater London. Call Us Today at 020 8834 4795 or Visit: WhiteHat SEO Ltd 80A Uxbridge Road, ...

Infographic – Social Media Optimization is Essential to Success

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Why is Social Media Optimization Essential to Your Success? Social media optimization is a marketing strategy that’s simply too important to ignore. Social networks are growing steadily and they are providing small businesses an opportunity to reach out to a bigger audience. In today’s online world, you would need to be thriving socially if you want your business to get more customers and crush your competition. Not convinced with the power of social media?

Google Penguin & Panda Updates: Is Your SEO Provider Compliant?

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Is Your SEO Service Provider Compliant with the Dreaded Google Penguin & Panda Updates?
Most people think of cute animals when they hear the words "Penguin" and "Panda" but for many search engine optimization service providers, these two words are to be feared. Google's Penguin and Panda are algorithm updates that play separate roles in improving the overall experience of online users. While algorithm updates should be primarily a concern for companies providing online marketing services, business owners who use SEO services should also know about them. That's because if your SEO service provider happens to violate Google’s SEO guidelines, these algorithm changes will drastically affect your website’s ranking and your business will suffer the consequences. So before it's too late, read our guide on the dreaded Google Penguin and Panda updates and what they mean to your business.