Whitehat Inbound Marketing Agency in London is in the forefront of the inbound marketing methodologies, helping to drive new website traffic and providing quality service to its clients within London and all over the United Kingdom.
Free Pro Consultation Worth £1000 with Competition Analysis Reports, and an Online Marketing Services Blueprint
You understand that a strong online marketing strategy is vital to success in an increasingly diversified and competitive marketplace. You want to capture more leads and convert them into clients; you want to increase your sales and earn bigger profits. Just as importantly, you want to expand your brands and grow your businesses.
Hiring the services of a trustworthy social media agency such as Whitehat is by far the most efficient method of managing online reputation, since the time that the business owners would spend on improving their image by themselves could instead be directed to attending to the other important aspects of their venture.
Establish an Optimal Marketing Budget for Your Business with Our Pro Consultation Services
Developing a dynamic and cohesive marketing strategy has become essential for you if you want to profit in today’s competitive marketplace. Online marketing introduces and promotes products and services to your potential customers. Without the implementation of dynamic online marketing strategies, your potential customers will not learn about your products and services, and your business growth will be impeded.
You can easily resolve this by updating your web design to mobile responsive web design. It’s a “one size fits all” solution, as it allows your website to adapt to the dimensions and capabilities of the site accessing it. Instead of dividing valuable assets between a desktop computer site and a mobile site, all traffic is streamlined through site, doubling the traffic SEO brings you.
There is always something new happening in a city like London, and business owners can use news items to build their content around. For instance: the Royal Baby, Prince George, recently turned one. Those who make furniture for a living can write an article or blog post on tips for choosing a toddler-friendly crib or bed.
Sure, you’ve invested a considerable amount of money into your online marketing campaigns, and you’re beginning to see positive results. On the other hand, are you actively tracking and measuring your online presence, rankings, and traffic? Without an accurate presence tracking and traffic metrics system that sources, aggregates, and displays vital data, you won’t be able to gain valuable insight that will enable you to optimize your website for maximum lead and sales conversion and enhanced ROI.
This recently-launched platform is a big boost to local businesses everywhere. It will provide web users with maps to local restaurants along with other pertinent information, like hours of operation. For this reason, Google My Business is also a critical tool for restaurant owners.
Hotel websites should have detailed information on what they offer, including amenities and restaurant menus. However, hotel owners must remember that travellers aren’t in their rooms for the whole length of their stay. London tourists, for instance, will want to see top attractions like the London Eye, so it’s essential to have articles or blog posts on area attractions too.
When a European court recently upheld the “right to be forgotten” rule and instructed search engine Google to remove past information about a person that are already irrelevant and inadequate, it was a victory for online reputation management companies like Whitehat. It allows people who have been subjected to bad publicity, whether intentional or not, to emerge with a clean slate, particularly if the information in question no longer applies to their present status.
When small and medium-sized business (SMB) owners are presented with the idea of a website audit report, they usually think of a technical website check. And this is correct… partly. It is true that an audit will examine the website’s backend, particularly site architecture and possible coding errors. However, a comprehensive web audit report is more than just a routine site “checkup.”
The best audits serve as an analysis of your current online marketing strategy and how your website can better play its role in this strategy. An audit therefore, also brings marketing benefits for your business. Here are at least seven of such marketing benefits.
Having a brand is beyond having a name, term, sign, symbol or design, or a combination of these to identify products and services and to differentiate them from others. Having a brand means having a set of values or associations that your target customers make with your company, products and services.
First question: What set of values does your target customers associate with your brand? Second question: Do they even know your brand exists?
You need to pay attention to this, and you need to start today. Because if you're not taking your brand seriously, how do you expect potential customers to take your business seriously? In today's competitive market, you just can't let that happen, can you? That’s why we put together an infographic and listed eight tips you can start using today to build your brand.
So… are you building your brand every day? What benefits do you stand to get? What challenges will you face? Discover the answer to all these questions and more below. …
social media can be a challenge—since promoting your business with
every post calls for a lot of thought, not to mention that you need
to be much more creative with your campaign. For one, you should
constantly seek to pique your readers’ interests. Here are a few
tips you can try to boost up your social media marketing efforts:
Build your Brand
“Build it and they will come.” This could be your branding mantra. Customers are looking for brands they can identify with. Customers stick with brands that share their beliefs and aspirations.
Give your brand a personality. Make sure that it has the right mixture of characteristics that appeal to your target customers. Jennifer Aaker, professor at the Stanford Graduate School of Business, summarized brand personality into five dimensions: sincerity, excitement, competence, sophistication, and ruggedness. This is known as the “Dimensions of Brand Personality”.
The value of a business is directly proportional to the value of the brand. If you want to grow your business, you need to build your brand. Building a brand is not just about having a nice catchy name, or using a clever sign, symbol or design to identify your products or services and to differentiate them from others. Building a brand means having a set of positive values or associations that resonate with…
A website audit report thoroughly checks your website so you’re certain that it’s SEO-friendly and gives visitors and potential customers a great user experience. Better SEO means your website is more visible to your prospects. It means they can find it faster and easier than your competitors’ websites. A great user experience means visitors will come back to your website and even share it with their friends and colleagues. This means you have the opportunity to convert online visitors into customers.
So what does it take to make and keep your website SEO and user-friendly? Focus on the following improvements. However, it’s important to understand that these 10 improvements can only be started after your website has undergone an audit. The surgery doesn’t come before the checkup, right? Always determine what you need to change first, and then change it. See what we mean below. See our Infographic:
This is splendid news for hospitality websites that have already hired SEO (search engine optimisation) providers like Whitehat SEO Ltd to ensure they stay at the top of the search results pages. If yours is not among them, then here are a few tips to get those Google Plus Local reviews coming in… along with more business for your establishment.
For one, you can start by utilising the power of social media, especially Facebook and Twitter. Through these sites, you can share pictures of your latest items as well as run promos and contests with rewards that will keep your loyal customers and encourage new ones. You will also be able to monitor customer feedback, which will help you respond to your customers’ needs and wants. http://www.whitehat-seo.co.uk/industry-news/domain-names-restos-easier-find-google-places-uk/
Through their website, small and medium-sized businesses (SMBs) are able to compete with larger corporations that are equipped with bigger marketing budgets. It’s no surprise that SMB owners ranked “website” as their top digital marketing solution. They also think it’s more effective than email and social media. With owners putting this much value on their website, it’s normal to think that they are also investing heavily on site troubleshooting, maintenance, and optimization… or so we thought.
So you’ve finally
decided to take your marketing strategy online and have just found
out about search engine optimisation (SEO). With your limited
knowledge of this vastly complex marketing technique, you’ve
decided to hire an SEO firm to give your business a splendid
kick-off. However, you’re not sure how to evaluate their services.
What do you do?
is among the most visited websites on the Internet. Many internet
users visit Google first to locate other websites that contain the
information they need. The search
engine giant, as well as the websites providing information,
somehow found this practice helpful for their growth. Google decides
to turn such activity into a virtual game of thrones, where webpages
linking to their source websites are ranked according to the type and
quality of information they provide.
can only be treated effectively with the help of a thorough
diagnosis, and this principle can also be applied to websites. A
reliable SEO agency can be counted on to provide what is known as a
‘web auditing’ service, the online marketing equivalent of
getting an annual check-up from the local sawbones. Much like a
medical check-up, web audits need to be conducted at least once a