Showing posts from August, 2014

Get our Free Pro Consultation Worth £1000 for your Digital Marketing

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Free Pro Consultation Worth £1000

Free Pro Consultation Worth £1000 with Competition Analysis Reports, and an Online Marketing Services Blueprint You understand that a strong online marketing strategy is vital to success in an increasingly diversified and competitive marketplace. You want to capture more leads and convert them into clients; you want to increase your sales and earn bigger profits. Just as importantly, you want to expand your brands and grow your businesses.

Businesses Can Improve their Image with Social Media Agency Strategies

Hiring the services of a trustworthy social media agency such as Whitehat is by far the most efficient method of managing online reputation, since the time that the business owners would spend on improving their image by themselves could instead be directed to attending to the other important aspects of their venture.

But what about entities such as small businesses that are unable to tap these services for one reason or another? It turns out that they can take advantage of some of the strategies used by an experienced social media manager to handle online reputation, albeit on a smaller scale and without the back-up of a specialist.

Establish an Optimal Marketing Budget for Your Business

Establish an Optimal Marketing Budget for Your Business with Our Pro Consultation Services Developing a dynamic and cohesive marketing strategy has become essential for you if you want to profit in today’s competitive marketplace. Online marketing introduces and promotes products and services to your potential customers. Without the implementation of dynamic online marketing strategies, your potential customers will not learn about your products and services, and your business growth will be impeded.

SEO Company Services That Boost Effectiveness of Your SEO Strategy

You can easily resolve this by updating your web design to mobile responsive web design. It’s a “one size fits all” solution, as it allows your website to adapt to the dimensions and capabilities of the site accessing it. Instead of dividing valuable assets between a desktop computer site and a mobile site, all traffic is streamlined through site, doubling the traffic SEO brings you.

SEO itself is a highly effective method for increasing the traffic your website sees. However, an effective social media campaign and a mobile responsive website can enhance SEO and bring your business to new heights. With that in mind, consult a trusted SEO company to see how you can integrate social media and responsive web design to your existing SEO strategy.

Three Effective White Hat SEO Techniques to Help Your Business Succeed

There is always something new happening in a city like London, and business owners can use news items to build their content around. For instance: the Royal Baby, Prince George, recently turned one. Those who make furniture for a living can write an article or blog post on tips for choosing a toddler-friendly crib or bed.

The complexity of SEO makes it tempting for some business owners to adopt negative practices to improve their online visibility. However, such techniques will get them in trouble, and it will more prudent to take the clean route instead. A meeting with an experienced SEO consultant like one from Whitehat SEO Ltd will put them on the right track.

Track your Online Marketing Investment the Smart Way

Sure, you’ve invested a considerable amount of money into your online marketing campaigns, and you’re beginning to see positive results. On the other hand, are you actively tracking and measuring your online presence, rankings, and traffic? Without an accurate presence tracking and traffic metrics system that sources, aggregates, and displays vital data, you won’t be able to gain valuable insight that will enable you to optimize your website for maximum lead and sales conversion and enhanced ROI.

SEO Agency in London Can Launch Local Marketing through Google Tools

This recently-launched platform is a big boost to local businesses everywhere. It will provide web users with maps to local restaurants along with other pertinent information, like hours of operation. For this reason, Google My Business is also a critical tool for restaurant owners.

While Google designed these tools to be user-friendly, using them can be overwhelming for some restaurateurs. Fortunately, they can depend on an established SEO agency that specialises in local marketing─ like Whitehat SEO Ltd─ to help out.

[Video] You Need to Track and Know your Presence and Traffic Metrics

Sure, your website looks nice… but are you even sure that it is actually getting traffic? Do you have traffic metrics installed on your website at all?

Maximise SEO Services in London: Tips for the Hospitality Industry

Hotel websites should have detailed information on what they offer, including amenities and restaurant menus. However, hotel owners must remember that travellers aren’t in their rooms for the whole length of their stay. London tourists, for instance, will want to see top attractions like the London Eye, so it’s essential to have articles or blog posts on area attractions too.

With travellers now relying on the Net for hotel information, hoteliers must have a strong online presence. Fortunately, they can rely on effective SEO services from experts like Whitehat SEO Ltd. to boost their web presence. These professionals provide full-service SEO packages, from website design to pay per click advertising.

Online Reputation Management: A Few Tips to Avoid a Delisting Request

When a European court recently upheld the “right to be forgotten” rule and instructed search engine Google to remove past information about a person that are already irrelevant and inadequate, it was a victory for online reputation management companies like Whitehat. It allows people who have been subjected to bad publicity, whether intentional or not, to emerge with a clean slate, particularly if the information in question no longer applies to their present status.

The right to be forgotten is a concept revolving around a person’s wish to get on with life without being continually stigmatised by past actions and situations. The idea supports the move of anyone to have past photos, posts, articles and links delisted from Google’s search database.

Beyond Website Issues: 7 Marketing Benefits of a Website Audit Report for Business Owners

When small and medium-sized business (SMB) owners are presented with the idea of a website audit report, they usually think of a technical website check. And this is correct… partly. It is true that an audit will examine the website’s backend, particularly site architecture and possible coding errors. However, a comprehensive web audit report is more than just a routine site “checkup.”
The best audits serve as an analysis of your current online marketing strategy and how your website can better play its role in this strategy. An audit therefore, also brings marketing benefits for your business. Here are at least seven of such marketing benefits.

Take Your Brand Seriously: Why You Need to Optimize Your Brand

Having a brand is beyond having a name, term, sign, symbol or design, or a combination of these to identify products and services and to differentiate them from others. Having a brand means having a set of values or associations that your target customers make with your company, products and services.
First question: What set of values does your target customers associate with your brand? Second question: Do they even know your brand exists?
You need to pay attention to this, and you need to start today. Because if you're not taking your brand seriously, how do you expect potential customers to take your business seriously? In today's competitive market, you just can't let that happen, can you? That’s why we put together an infographic and listed eight tips you can start using today to build your brand.
So… are you building your brand every day? What benefits do you stand to get? What challenges will you face? Discover the answer to all these questions and more below.

Simple Ways to Win More Customers via Social Media

Marketing through social media can be a challenge—since promoting your business with every post calls for a lot of thought, not to mention that you need to be much more creative with your campaign. For one, you should constantly seek to pique your readers’ interests. Here are a few tips you can try to boost up your social media marketing efforts:

Branding: Build It and They Will Come. Optimize It and More Will Come

Build your Brand
“Build it and they will come.” This could be your branding mantra. Customers are looking for brands they can identify with. Customers stick with brands that share their beliefs and aspirations.
Give your brand a personality. Make sure that it has the right mixture of characteristics that appeal to your target customers. Jennifer Aaker, professor at the Stanford Graduate School of Business, summarized brand personality into five dimensions: sincerity, excitement, competence, sophistication, and ruggedness. This is known as the “Dimensions of Brand Personality”.
The value of a business is directly proportional to the value of the brand. If you want to grow your business, you need to build your brand. Building a brand is not just about having a nice catchy name, or using a clever sign, symbol or design to identify your products or services and to differentiate them from others. Building a brand means having a set of positive values or associations that resonate with…

10 Website Improvements That Start with an Audit Report & Result in Better SEO & User Experience [Infographic]

A website audit report thoroughly checks your website so you’re certain that it’s SEO-friendly and gives visitors and potential customers a great user experience. Better SEO means your website is more visible to your prospects. It means they can find it faster and easier than your competitors’ websites. A great user experience means visitors will come back to your website and even share it with their friends and colleagues. This means you have the opportunity to convert online visitors into customers.
So what does it take to make and keep your website SEO and user-friendly? Focus on the following improvements. However, it’s important to understand that these 10 improvements can only be started after your website has undergone an audit. The surgery doesn’t come before the checkup, right? Always determine what you need to change first, and then change it. See what we mean below.
See our Infographic:

New Domain Names Make Restos Easier to Find on Google Places U.K.

This is splendid news for hospitality websites that have already hired SEO (search engine optimisation) providers like Whitehat SEO Ltd to ensure they stay at the top of the search results pages. If yours is not among them, then here are a few tips to get those Google Plus Local reviews coming in… along with more business for your establishment.

For one, you can start by utilising the power of social media, especially Facebook and Twitter. Through these sites, you can share pictures of your latest items as well as run promos and contests with rewards that will keep your loyal customers and encourage new ones. You will also be able to monitor customer feedback, which will help you respond to your customers’ needs and wants.

Website Audit Report: Why Your Website is Not Ranking on Google & Driving Sales for Your Business

Through their website, small and medium-sized businesses (SMBs) are able to compete with larger corporations that are equipped with bigger marketing budgets. It’s no surprise that SMB owners ranked “website” as their top digital marketing solution. They also think it’s more effective than email and social media. With owners putting this much value on their website, it’s normal to think that they are also investing heavily on site troubleshooting, maintenance, and optimization… or so we thought.

What to Expect from a Trustworthy SEO Firm

So you’ve finally decided to take your marketing strategy online and have just found out about search engine optimisation (SEO). With your limited knowledge of this vastly complex marketing technique, you’ve decided to hire an SEO firm to give your business a splendid kick-off. However, you’re not sure how to evaluate their services. What do you do?

A Quick Look at How Search Engine Optimisation Works

Google is among the most visited websites on the Internet. Many internet users visit Google first to locate other websites that contain the information they need. The search engine giant, as well as the websites providing information, somehow found this practice helpful for their growth. Google decides to turn such activity into a virtual game of thrones, where webpages linking to their source websites are ranked according to the type and quality of information they provide.

Web Auditing: Essential Service from an SEO Agency

Illnesses can only be treated effectively with the help of a thorough diagnosis, and this principle can also be applied to websites. A reliable SEO agency can be counted on to provide what is known as a ‘web auditing’ service, the online marketing equivalent of getting an annual check-up from the local sawbones. Much like a medical check-up, web audits need to be conducted at least once a year.