A Quick Look at How Search Engine Optimisation Works
Google
is among the most visited websites on the Internet. Many internet
users visit Google first to locate other websites that contain the
information they need. The search
engine giant, as well as the websites providing information,
somehow found this practice helpful for their growth. Google decides
to turn such activity into a virtual game of thrones, where webpages
linking to their source websites are ranked according to the type and
quality of information they provide.
In
judging the content of each webpage, Google implements a well-defined
compendium of algorithms. These are requirements that websites should
meet to earn a rank in the search engine results page (SERP). Google
also uses these algorithms to penalise websites that try to game its
system.
Google
indexes webpages through crawlers, computer programs that visits and
review webpages for relevant information. These robot-type programs
are preset to compare content against the algorithms to determine
their level of relevance and timeliness. One of the criteria they
look for in a webpage is the presence of keywords in the right
places.
In
a nutshell, a webpage with a high-quality content and properly
positioned keywords to have a high spot in the SERP. Also, there are
other important elements that a webpage must have to increase its
rank, including link analysis. If many websites link to the webpage
for the same purpose of taking advantage of its unique content,
Google will very likely put it at the top of the SERP.
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