Whitehat Inbound Marketing Agency in London

How Online Marketing Heats Up Your HVAC Business Over the next several years, demand for HVAC contractors is projected to climb momentously. According to the latest statistics from Statista , the global market for HVAC system installations is expected to be sized at around £77 billion—a notable increase from just £49 billion in 2014. Check out this featured infographic about Online Marketing for HVAC Contractors: Customers Search Online For HVAC Contractors Today The way prospects look for and find businesses has changed over the years. Rather than rely on word-of-mouth referrals and traditional advertising, most of your potential customers now search online when looking for reputable HVAC contractors. A study by the Pew Research Center indicates that as much as 91% of consumers use search engines to look for service providers in their area. This data is supported by statistics from GE Capital Retail Bank , which says that 81% of customers conduct online research bef...

How Online Marketing Benefit Your Optometry Practice The eye care industry has displayed growth over the past years, with more and more people in the UK turning to eye care professionals to improve their eyesight. In fact, a recent study suggests that as much as 74% of people in the UK either wear corrective eyewear or have had laser eye surgery to help them see better, an increase from 65% in 2011. Can you SEE this growth happening in your own eye care practice in terms of increasing customers? Watch this video about online marketing for optometrists to learn more: Potential Patients Use Search Engines to Find Optometrists When people were asked to think about the last time they searched for health and medical information, including eye doctors, 77% of patients said that they began at a search engine such as Google, Bing, or Yahoo. Will they find you online and gain information about their eye care needs and feel comfortable to come and see you? Do you have useful and...

Get A Clearer Visiblility To Your Potential Patients With Online Marketing A huge majority of the British population rely on optometrists for primary eye care. In fact, 74% of people in the UK either wear corrective eyewear or have had laser eye surgery, with the help of an optometrist, to help them see better. Additionally, research by The College of Optometrists found that 73% of patients would go to an optometrist for information about eye health. Can potential patients find your optometry practice when they need your expert help? Check out this featured infographic about Online Marketing for Optometrists: Your Potential Patients Seek Information Online About Eye Care Services and Professionals. Are you taking advantage of the power of the Internet to market your optometry practice? We hope you visualise it beyond. A study by Pew Research Center suggests that of the 74% of adults who use the Internet, 80% have looked online for information about health topics, ...

How Brand Optimisation Help Your Business How will your brand become more familiar with your potential customers? You Need Potential Customers to Become Aware of and Familiar with your Brand Did you know that according to Nielsen, sixty-two percent (62%) of your potential customers prefer to buy products from familiar brands rather than switch to a new one? Check out this infographic for more stats and facts: You Need your Brand to Get More Visibility Online! According to a research by GE Capital and Fleishman Hillard, eighty-one percent (81%) research online before making big purchases and eighty-nine percent (89%) of consumers use Internet search engines to make purchasing decisions. What is our Brand Optimisation Service? Our Brand Optimisation Service provides: Insights on your Brand’s Online Visibility and Opportunities through Advanced Marketing Research and Analysis; Turn-key Brand Optimisation Solution and Implementation; and, In-depth Performance ...

How Essential Facebook Ads Marketing Can Be To Your Business Business all over the world are constantly looking for ways to promote their product and increase sales. The internet, especially social media platforms offers a brilliant opportunity like Facebook Ads to get in touch with current and potential customers. Social media marketing programs usually centre on efforts to create content that attracts attention and encourages readers to share it across their social networks. Facebook, as the biggest social media platform with over one billion users, offer the largest audience all over the web. If Facebook was a nation it would rank third in the world’s population after China and just behind India. When Facebook is used smartly it is “not an evil time-waster, a community just for younger generations, nor is it irrelevant for marketers even B2B folks.” It is more that, Facebook is very useful to interact with people and work on your network. Social media is about establish...

Will Pet Owners Find Your Veterinary Practice When They Look for You Online? People love their pets and consider them part of the family. Even during a recession, 81 billion was spent on pet care worldwide. Wouldn’t it be great to be the one most people turn to for their pet care needs? Watch this video: Pet Owners Use Search Engines to Find Veterinary Surgeons When people were asked to think about the last time they searched for health and medical information, as well as doctors or other health professionals, 77% said that they began at a search engine such as Google, Bing, or Yahoo. Can pet owners find you online? Do your contact details show them clearly how to reach you? Do you also provide them with directions to your office for pet emergencies? Can they find you on search engines at all? Vets like You Need to Get a Mobile-friendly Website And here’s something that’ll make you roll over: Fifty two percent (52%) of smartphone owners gather health information...

More Pet Owners Look Online About Your Veterinary Practice Today’s pet owners look for information online before and after visiting a vet. Bayer Healthcare’s Bayer Veterinary Care Usage Study suggested that more and more pet owners today rely on the Internet to search for information about their pet’s health. According to the study, almost 4 out 10 pet owners say they first look for information online when a pet is sick or injured, while nearly 3 out of 10 almost always go online after a veterinary visit. Do you have an online presence? When pet owners go online looking for information about their pets’ health – is it YOU that they find? How many pets are owned in the UK? In this infographic, we looked at the data provided by Statista, pets.thenets.com, Pet Manufacturers Association – UK, American Veterinary Medical Association, Australian Veterinary Association, and Horsetalk.co.nz to determine the numbers. U.K. citizens own: 9,000,000 dogs 7,900,000 cats 25...

Harness the 7 Key Online Channels to Target Patients Who are Looking for Chiropractors A significant percentage of chiropractic patients are using online resources to locate and evaluate various chiropractors in their area. In a recent survey, chiropractic patients who’d recently visited a chiropractor were asked about the methods they’d used to find and/or evaluate their chiropractor. Fifty-five percent of respondents said they used online resources to find and/or evaluate their chiropractors (this percentage includes respondents who’d been referred). Of these respondents, 100% used at least one online resource, 44% used at least two online resources, and 15% used three or more online resources. The study also outlined seven of the most popular online channels chiropractic patients use. The percentage of respondents who’d used each of the most popular channels is as follows: Google and other search engines (35%) Social media websites (6%) Online doctor directory we...

Is Your Chiropractic Office Searchable and Visible Online? People should know better than to think of chiropractors as glorified massage therapists. You don’t just work patients to the bone; you also treat and alleviate muscle and tendon disorders. You are the providers of sweet relief. Watch this video: People Use Search Engines to Find Chiropractors When people were asked to think about the last time they searched for health and medical information, as well as doctors or other health professionals… a huge majority (77%) said that they began at a search engine such as Google, Bing, or Yahoo. Will they find you online and gain information about the possible causes of their pain? Also, is there clear contact information so that they can get in touch with you for their chiropractic needs? If your clinic is found online, do you provide helpful information about their health to gain their trust? Can they find you on search engines at all? Get a Mobile-friendly Website ...

Online Marketing will make your Chiropractic Practice Stand Out Online The use of chiropractic or osteopathic manipulation has remained stable through the years. Over 19.4 million adults and 1.9 million children have sought for chiropractic help at one point in their lives, according to the National Health Interview Survey, National Center for Health Statistics (NCHS). Can patients find you when they search online? Patients are increasingly going online to find you. Word of mouth is still a powerful medium, but at the same time, patients are increasingly turning to online channels to look for chiropractors. According to Spine-Health, fifty-five percent of patients have said they used online resources to find and evaluate chiropractors. Of those who 55% who use online resources, 44% used at least two online resources, and 15% used three or more online resources. What online channels are best for you? Your Competitors are ramping up their online marketing eff...

Why is Social Media Optimization Essential to Your Success? Social media optimization is a marketing strategy that’s simply too important to ignore. Social networks are growing steadily and they are providing small businesses an opportunity to reach out to a bigger audience. In today’s online world, you would need to be thriving socially if you want your business to get more customers and crush your competition. Not convinced with the power of social media?

Marketing through social media can be a challenge—since promoting your business with every post calls for a lot of thought, not to mention that you need to be much more creative with your campaign. For one, you should constantly seek to pique your readers’ interests. Here are a few tips you can try to boost up your social media marketing efforts:

With Facebook and Twitter dominating cyberspace and catching the attention of almost every consumer, having a social media presence for your business is a no-brainer. If you want to implement a social media marketing campaign but don’t want to lose focus on other important aspects of your business, it would be wise to hire a social media agency to handle it for you. By entrusting it to the experts, you can be sure that everything is done properly and efficiently.

Admit it: almost everyone you know has a Facebook account. Your parents, colleagues─ even the pub down the street from your place will have a Facebook account of some sort. When your business is also aiming to reach for a bigger slice of the customer pie, opening your own fan page may help, but with some slight modifications. 

Social media is quickly becoming the new place where businesses are interacting. Social media interaction is more convenient because communication is made faster. Interesting content gets passed around by people, thus becoming ‘viral’. However without a reliable social media manager or strategy, your plan may backfire. You should first asses why your business needs social media, and how it will benefit from it.

Social media is a great tool for your business to generate a following. Interesting posts can easily become viral, and followers and likers can easily become customers. Here are some tips to help you improve you social media posts . Use status updates or tweets to give customers what they want . Evidently people follow your page so they can get something from it, and if it doesn’t contain something they like, chances are they’ll unfollow. Post calls to action, such as contests to win a free coupon, or information about a sale.