Brand Optimisation: The Future of Online Marketing
How Brand Optimisation Help Your Business
How will your brand become more familiar with your potential customers?
You Need Potential Customers to Become Aware of and Familiar with your Brand
Did you know that according to Nielsen, sixty-two percent (62%) of your potential customers prefer to buy products from familiar brands rather than switch to a new one?
Check out this infographic for more stats and facts:
You Need your Brand to Get More Visibility Online!
According to a research by GE Capital and Fleishman Hillard, eighty-one percent (81%) research online before making big purchases and eighty-nine percent (89%) of consumers use Internet search engines to make purchasing decisions.
What is our Brand Optimisation Service?
Our Brand Optimisation Service provides:
- Insights on your Brand’s Online Visibility and Opportunities through Advanced Marketing Research and Analysis;
- Turn-key Brand Optimisation Solution and Implementation; and,
- In-depth Performance Tracking and Reporting.
Grow your Business with Brand Optimisation!
Millard Brown’s brand pyramid shows that a brand’s strength is inversely proportional to the “share of wallet,” or share of category expenditure. Brands at the initial phase of optimisation (also known as “presence,”) eat up only 12% of spending for that phase. On the other hand, brands that have reached the peak of the pyramid, or brands that have bonded with consumers, account for 40% of wallet share.
How will you have a strong brand?
To increase your brand’s strength, your visibility must expand. You must seize your brand’s online visibility and expansion opportunities through our Brand Optimisation Service!
You need to represent your brand coherently and consistently via your Web properties and execute content marketing.
Your web properties are your point of presence on the Web that represents your company, professional identity, or brand. Examples of web properties, aside from your website, are your blogs, social media accounts, business directories, and many others.
Your brand must be well-represented across various web properties with professional design. Professional design impacts consumers in the following areas:
- Perception Value – Seventy-nine percent (79%);
- Strategic Value – Forty-two percent (42%);
- Performance Value – Thirty-four percent (34%); and,
- Financial & Accounting Value – Sixteen percent (16%).
You must be blogging! According to Edelman, 90% of global online consumers want brands to share content online while 78% of consumers believe that companies that provide content are interested in building good relationships, according to TMG.
You must be active and engaging potential customers on social media.
Eighty percent (80%) of social network users prefer to connect with brands through Facebook and 85% of fans of brands on Facebook recommend brands to others, based on a research by Syncapse.
Edison Research reported that 51% of active users follow companies, brands or products, while 46% of online users count on social media when making a purchase.
Another research shows that customer acquisition on social networks is at 62% for Linkedin, 52% on Facebook, and 44% on Twitter.
Searches done in online business directories result in:
- a purchase, or an intent to purchase (76%);
- a contact to a business by phone (62%); and,
- a contact to a business in person (31%).
Publishing press releases online on a regular basis contribute to your visibility as well. Eighty percent (80%) of business decision makers prefer to get company information in a series of articles, according to GfK. Also, ContentPlus reported that 70% of consumers prefer articles over advertisements when it comes to getting to know a company.
Online reviews are also important as 88% of consumers trust online reviews as much as personal recommendations, says BrightLocal.
You can’t ignore the effectiveness of video marketing. An Econsultancy study states that 96% of consumers surveyed found videos helpful for making online purchase decisions. Fifty-nine percent (59%) of executives would rather watch videos than read text, according to Forbes. Video marketing is growing fast as Internet video traffic will be 69% of all global consumer Internet traffic by 2017, according to Cisco Online.
Learn more of our cutting-edge technology on how you can Expand Your Brand’s Online Visibility Through Brand Optimisation.