Whitehat Inbound Marketing Agency in London

Video as a Life Science Inbound Marketing Tool   Most people are visual learners by habit. Most books, handwritten before the time of the printing press, included illustrations and diagrams in order to reinforce a certain idea or theory. The same can be said of today; most media makes use of images to show the goings-on of the world to their audiences, whether in still photography or moving images. Regardless of the form, visual media is an important part of any inbound marketing methodology – even blogs that focus on written content still contains pictures and videos in order to retain a multi-sensory experience for their audience. This adds layers to an already important aspect of science: The need to understand the world as it works. Videos are a powerful tool to increase the likelihood of your content to be seen. The life sciences tend to intimidate the average chap, so they usually understand better if concepts and theories are explained to them in simple terms. You...

Imagine this: Your restaurant offers great food and excellent customer service. It’s found in one of the most accessible locations in the city. You occasionally post promos on your doors in an attempt to attract new customers. But still, why are there a lot of empty tables during lunch and dinner time? We are constantly witnessing the rapid evolution of technology and the progressive use of the Internet as our main source of information. Such developments result in changes to consumers’ behaviours. Today, your potential patrons browse the Internet to look for restaurants they would dine in or order from using their desktop computers, mobile devices and tablets. Thus, having your business listed on the Yellow Pages or giving away flyers and brochures is not that sufficient to attract customers anymore. Great food is vital to having a successful restaurant. But the aroma from your kitchen and the luscious taste of your dishes can only take you so far to lure in new customers. ...

Online marketing keeps on evolving, and as it expands into the realm of mobile marketing, more and more businesses are vying for their brands and stores to be seen by people in search of their products. Google Places is one such portal that allow users to easily access and search for businesses in their immediate location. If you want to start up your own business Google Places account, here are some tips you should consider: