Whitehat Inbound Marketing Agency in London

Invest Strategically in Your Digital Marketing and Grow Your Accounting Firm Businesses that want to succeed in the digital age need to develop a strong online presence and dynamic digital marketing strategies. This rule of thumb applies to many industries, including accounting. Thirteen years ago, many accountants and accounting firms didn’t have websites, many popular social media sites didn’t exist, and the idea of developing a strong online identity to foster client acquisition and retention was still in its infancy. Fast track to 2015, and having an up-to-date website is considered the bare minimum for accountants who want to harness digital marketing to capture, nurture, and convert leads, as well as grow their businesses. Digital Channels Have Diversified Greatly Technology is developing at break neck speed, with digital channels diversifying to a bewildering degree. Increasingly, potential clients are calling the shots — if they’re looking for a new accountant or...

Here are the Counts for Accounting Firms with Online Marketing Your Potential Clients are Looking for you Online. A recent study has found that more of your potential clients are searching for expert accounting services online than through word-of-mouth recommendations. In fact, 30% of those surveyed have said they are using search engines, social media, local listings and online reviews when looking for accounting firms, with only 19% saying they are relying on recommendations from friends and relatives. A professionally-designed and accessible website is one of the most significant factors that drive visitors to become leads. To win their trust, you need to give your website an appealing design and convincing copy, and provide them with crucial information that answers their questions about your firm. According to studies, majority of your potential clients (80%) are basing their selection from websites they visit. However, having a website doesn’t necessarily guarante...