Showing posts from May, 2014

How to Effectively Use Keywords in SEO

Keywords are the building blocks of search engine optimisation (SEO). Once the keywords are typed in a search box, search engines crawl through the web to find the most relevant content directly related with the keywords themselves. Companies looking to invest in SEO must first use their keywords right – but how? Here are a few tips.

Factors that affect Online Reputation

The Internet has allowed people from opposite sides of the globe to interact and communicate in real time without exacting a heavy toll on their finances. Unfortunately, this also means that businesses trying to build their reputation online can get it destroyed in a day, and often, without grounds. This makes it important for companies to always be on the lookout for bad press.

How Not to Waste Your PPC Budget

Pay-per-click (PPC) marketing can be one of the most efficient online marketing strategies for you. For one, you no longer have to compete with millions of other pages, the way you have to in doing SEO. However, the main problem you will be facing in your PPC campaign are clickers who don’t walk away with a purchase. Here are some tips that could help you save money in this case:

Promote your Business through YouTube

There are a wide number of ways through which you can market your business online. You can advertise through famous social media sites, sign your business up in Google Places or invest in efficient SEO campaigns. Moreover, you could also opt to market in one of the mostly-used sites in the world (using one of the most effective marketing media tools to boot): YouTube.

Putting Facebook in the SMO Lead

Admit it: almost everyone you know has a Facebook account. Your parents, colleagues─ even the pub down the street from your place will have a Facebook account of some sort. When your business is also aiming to reach for a bigger slice of the customer pie, opening your own fan page may help, but with some slight modifications. 

Social Media Agency Launches Training Videos on SEO and Social Media

London, Greater London (April 21, 2014) – Whitehat SEO Ltd., a leading social media agency in London, said it will launch a series of training video courses for search engine optimisation (SEO) and social media marketing. The videos will be posted on the company’s website, and can be accessed by clients beginning this April.

SEO is a set of techniques used to ensure that a website or webpage appears near the top of search results pages (SERPs). According to statistics, a first-ranked page can get a click-through rate as high as 36.4%. In contrast, a page ranked 10th only gets 2.2% of clicks, thus highlighting the importance of search engine optimisation.

The Solicitors Group Designates Whitehat as their Preferred SEO Agency

London, Greater London (April 21, 2014) – The experienced SEO agency, Whitehat SEO, recently marked another milestone in its history. The company recently received the distinction of being chosen as the exclusive preferred supplier for search engine optimisation and Internet marketing by The Solicitors Group.

The Solicitors Group are the United Kingdom’s leading providers of continuing professional development (CPD) training for the legal profession. The organisation focuses on a balance of high quality and affordability in its services.

The Importance of Google Maps to Businesses

In mapping out an SEO campaign for your business, having a listing on Google Maps is a must. A lot of your prospective customers will use the web mapping service application to locate your establishment. When your business shows up in the searches, you are likely to convert them into actual customers.

Whitehat SEO Ltd. Unveils Free E-book About Reputation Management

Shepherd’s Bush, London (April 21, 2014) – Trusted online marketing agency Whitehat SEO Ltd. recently launched a free e-book to support various businesses on the best practices in reputation management. Titled “How To Make Money Using the Power of Reviews & Testimonials”, the helpful guide shares the company’s insider techniques for small- and medium-sized businesses to get more customers and to create more revenue.

The company believes that building a five-star reputation online is important to acquire new clients and to retain current ones. The content-packed handbook, which can be downloaded on the company’s website, teaches business owners and content strategists the different techniques to utilise the power of online customer feedback in several third party review sites. In addition, entrepreneurs can learn how to increase their businesses’ online visibility by engaging with their customers by requesting and responding to feedback.…

The Dos and Don'ts in White Hat SEO Strategies

White hat techniques for SEO should consider a human audience and not merely automated algorithms. Once a company accomplishes this, the target market or potential customers will appreciate a company’s website and therefore visit it often. Here are some basic pointers in using white hat SEO strategies:

Whitehat SEO Appointed New PPC Agency for Sarah Chapman Online Shop

London, Greater London (April 21, 2014) – Whitehat SEO, Ltd., has been appointed as the official PPC agency for the online shop of Sarah Chapman of London. As the designated Pay-Per-Click (PPC) service provider for the prestigious skin care specialist, the company is now utilising their vast knowledge and experience to improve and strengthen Sarah Chapman’s online marketing strategies and all PPC re-marketing projects.

Being one of the most cost-effective online marketing techniques, PPC aims to drive more traffic to a company’s website through online advertisements that contain specific search terms.

A Trustworthy SEO Company Makes High-quality and Powerful Content

DeMers is convinced that most companies, although experts in their fields, are not skilled in producing quality content for their SEO strategy. This is where reputable SEO companies like Whitehat comes in. The role of an SEO company is to boost traffic to a website. By providing high-quality and powerful content, companies encourage visitors to revisit their websites multiple times, increasing the website’s reliability in Google’s eyes.

With Google’s updated algorithms, a new trend is emerging: companies and online marketers that provide high-quality content are most likely to get Google’s support. Simply put, the old marketing strategies that do not really benefit the end-users are no longer helpful, and the “content is king” adage takes on a different meaning.

The Journey of Search Part III: Narrowing Search

Part II discussed how Google's link-based search ranking system revolutionized SEO from the get-go. It was a considerable improvement over the keyword-centric system that dominated the search engines before Google entered the picture. Of course, the problem-solution cycle comes full circle again in Search 2.0. People found out that there were too much information.

Boosting Search Engine Marketing With Reliable White Hat SEO Tactics

Getting on a certain search engine’s bad side doesn’t really help. Using black hat SEO methods (SEO techniques that are considered unethical) can raise the popularity of the web page, but not for long. Search engines often penalise these sites by blacklisting them and burying them further in the results pages.

Those who want to practice proper SEO tactics should seek the help of a dependable SEO consultant in the UK, such as Whitehat, which cares about rich content and creates effective strategies to evaluate processes and successes. An experienced SEO consultant implements the best practices and consults with clients regularly to enhance traffic and business opportunities.

Some Facets that Reliable SEO Services Should Evoke in Hummingbird Era

The Hummingbird is less than a year old, but this newest algorithm is already making a major impact on search engine results pages. Reliable SEO services in the U.K. understand that they need to adjust their packages to accommodate Google’s massive changes, including the Hummingbird. An April 11, 2014 Search Engine Land article elaborates further on what SEO companies should do.

First of all, having a good website is an integral part of any internet marketing campaign. This now plays a great deal on how well a website will top the rankings of Google: