The Dos and Don'ts in White Hat SEO Strategies
White
hat techniques for SEO should consider a human audience and not
merely automated algorithms. Once a company accomplishes this, the
target market or potential customers will appreciate a company’s
website and therefore visit it often. Here are some basic pointers in
using white hat SEO strategies:
Do post great
content, but don't stop there.
Well-written
original and relevant content definitely contributes to meeting your
online marketing goals. However, great content is not the only
component of white hat SEO. Consider other tools or strategies, such
as integration of your industry’s most searched keywords and proper
link building.
Don't use spammy
keywords, but do use organic keywords.
Avoid
being wiped out from the first pages of search engines, which can
happen with aggressive black hat technique of propagating spammy
keywords. Instead of abundantly filling your website pages with
senseless repetitive phrases, integrate keywords organically or
naturally into your content.
Do build links, but
don't rely on self-created link building.
Link
building by being featured or shared by other sites increases
awareness on your website or content. Some
websites, blogs, digital magazines, and social media pages do this
practice on their own, but you can also do an “outreach” to give
them gentle suggestions. Having self-created links or references on
your website and others may work collectively, but the search engine
algorithms devalue and even penalise this type of link building.
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