Inbound Marketing Content Skills for the Hands-on Hotelier

Marketing trends dictate that we go digital. Why limit yourself to costly, drawn-out solutions that offer little in terms of measuring the level of your outreach?

Inbound marketing, in particular, is making great strides in what it means to really sell a product – especially in the hotel industry. Accommodating change in such a manner speaks of great wisdom. If you’re interested, then you have come to the right place.

More and more people have become content creators in this vastly user-generated world that we live in. Crowdsourcing and online shopping are growing in terms of subscribers.

Visual media is taking precedence over other, more traditional forms. With the need to connect to audiences more, just what does an ideal content marketer make? We count out the ways.

Creativity

Being inspired is something that, more often than not, comes easier to these people. Unique content is very much a staple of content marketing, and as such, should be high on a content marketer’s list of priorities in regards to the kinds of media that they want to produce.

Apart from written media, visual media such as videos and images make for effective modes of communication as well. Experiment so as to figure out what works well for you and your business. 

Organisation

Making sure that everything is settled and ready to go is a trait that all marketers can and should have. Just as a hotel’s daily operations depend on highly efficient management skills, organisation also matters in content.

Plan ahead for content and media that you wish to pursue over specific times in the quarter. Are the holidays approaching? Any bank holidays on the horizon? Being able to decipher that sort of information makes for better content as time goes on.

Strategy

Having all the brains in the world will mean nothing if not put to good use. Knowing when to create, release, or withhold certain types of content is something that should be inherent in every content marketer.

For one, you wouldn’t want to release a post about summer essentials in the middle of winter. It would be unseemly to appear disrespectful or crude in regards to these situations, so taking care to make content that is geared towards your intention is key.

Flexible

As some of the best-laid plans are, inevitably problems will arise. Spelling errors and scheduling woes are normal, and not everyone will have positive comments about your content.

Take it all in stride – marketing is about selling your product, and often, its marketability isn’t up to you. Consumers’ tastes can be fickle, and learning to adapt accordingly will be something that others will be watching out for.

Insightful

Not everyone can ascertain just what a person wants at any given time. However, with enough client research and experience, content marketers  should have gotten used to the feel and weight of the campaigns they are running.

Intuitiveness to running various inbound marketing strategies and methodologies is a highly useful skill, as it is what leads to new platforms, opportunities, clients, and the like.

Sources:

Content Marketing Traits Crucial to Success, curata.com