Know the Essentials of Video Marketing
Boost Your Conversion Rates, Increase Your Sales, and Grow Your Business Through Video Marketing It’s undeniable that people are spending more and more time watching videos online. According to a report released by comScore, 100 million Internet users watch an online video every day. People all over the world see online video not only as a source of entertainment, but also as a source of information. According to James McQuivey, Principal Analyst at Forrester Research, a minute of video is worth 1.8 million words—making video significantly more powerful than the written word. Indeed, in today’s fast-paced world, many consumers would rather watch an informative and compelling short video than spend fifteen to twenty minutes reading lengthy text. This makes video the ideal marketing tool, as it can communicate key points to target audiences very quickly. Have you incorporated video marketing into your online marketing campaign? Considering the immense audience base of some o...