Putting Facebook in the SMO Lead
Admit it: almost
everyone you know has a Facebook account. Your parents, colleagues─
even the pub down the street from your place will have a Facebook
account of some sort. When your business is also aiming to reach for
a bigger slice of the customer pie, opening your own fan page may
help, but with some slight modifications.
Content is what will
help drive traffic over to your business. On the fan page itself, you
must ensure all of the material, especially the particulars, is up to
date. It will be important to list down the content links to your
website on the Timeline. Each website will have a number of tabs on
the Facebook page and organizing them will be vital to your marketing
thrust. If you are using the fan page and the content links to bring
in customers to your website, the website link tab must be one of the
first visible when you check out the page.
Facebook cover photos
can grab the customer’s attention at first sight. As such, you need
quality resolution photos of the business’ location up on the cover
instead of grabbing stock images. Some marketing experts may
recommend photos of your business in action or ads of your latest
promo.
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