Driving Content Marketing through Google Places
Online marketing keeps on evolving, and as it expands into the realm of mobile marketing, more and more businesses are vying for their brands and stores to be seen by people in search of their products. Google Places is one such portal that allow users to easily access and search for businesses in their immediate location. If you want to start up your own business Google Places account, here are some tips you should consider:
Make sure that your Google Places account is consistent with the design and content in your main site, social media account, and the like. Consistency helps build excellent brand marketing. While you’re at it, you could also link your account to all of your profiles for better accessibility.
As much as possible, complete all the answer boxes whenever you’re filling in your profile information (yes, even those which aren’t necessarily required of you). You might not know it, but this can significantly improve your chances of being found online. You can also optimise your page by adding media such as photos and videos.
Never underestimate the power of user-generated content when it comes to optimising your page. Encourage your visitors and prospective clients to leave comments or testimonials about your business or your profile whenever they visit.