Driving Content Marketing through Google Places
Online
marketing keeps on evolving, and as it expands into the realm of
mobile marketing, more and more businesses are vying for their brands
and stores to be seen by people in search of their products. Google
Places is one such portal that allow users to easily access and
search for businesses in their immediate location. If you want to
start up your own business Google Places account, here are some tips
you should consider:
Stay Consistent
Make
sure that your Google Places account is consistent with the design
and content in your main site, social media account, and the like.
Consistency helps build excellent brand marketing. While you’re at
it, you could also link your account to all of your profiles for
better accessibility.
Complete Information
As
much as possible, complete all the answer boxes whenever you’re
filling in your profile information (yes, even those which aren’t
necessarily required of you). You might not know it, but this can
significantly improve your chances of being found online. You can
also optimise your page by adding media such as photos and videos.
Encourage Reviews
Never
underestimate the power of user-generated content when it comes to
optimising your page. Encourage your visitors and prospective clients
to leave comments or testimonials about your business or your profile
whenever they visit.
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