Gain A Clear Online Visibilty for Your Optometry Practice
How Online Marketing Benefit Your Optometry Practice
The eye care industry has displayed growth over the past years, with more and more people in the UK turning to eye care professionals to improve their eyesight. In fact, a recent study suggests that as much as 74% of people in the UK either wear corrective eyewear or have had laser eye surgery to help them see better, an increase from 65% in 2011.
Can you SEE this growth happening in your own eye care practice in terms of increasing customers?
Watch this video about online marketing for optometrists to learn more:
Potential Patients Use Search Engines to Find Optometrists
When people were asked to think about the last time they searched for health and medical information, including eye doctors, 77% of patients said that they began at a search engine such as Google, Bing, or Yahoo.
Will they find you online and gain information about their eye care needs and feel comfortable to come and see you? Do you have useful and engaging content online? Can they find you on search engines at all?
Go Mobile-Friendly Today
Here’s a fact you need to clearly see:
Fifty two percent (52%) of smartphone owners have looked online for information about health topics, such as specific diseases, treatments, or procedures.
Is your site responsive and mobile-friendly?
Your Online Reputation Matters a Lot
A survey finds that of those adults who use the Internet:
- Eighty percent (80%) have looked online for information about health topics, such as medical eye care, eye exams, prescription eyewear, and contact lenses.
- Thirty four percent (34%) have read someone else’s commentary or experience about health or medical issues on an online news group, website, or blog.
- And twenty five percent (25%) have watched an online video about health or medical issues.
Find out more on how to Let Your Optometry Practice Be More Visible Online today.