Assessing the Need for Social Media
Social
media is quickly becoming the new place where businesses are
interacting. Social media interaction is more convenient because
communication is made faster. Interesting content gets passed around
by people, thus becoming ‘viral’.
However
without a reliable social media manager or strategy, your plan may
backfire. You should first asses why your business needs social
media, and how it will benefit from it.
First,
consider your customers. Identify
where your customers are online. Once you find these out you can
create content that you are sure your customers will see. You can
also engage with them more and in turn, allow them to interact with
you. And once you’ve established your online presence, you will
become your customer’s go-to source.
The
next step is to establish your theme,
which is either awareness, loyalty, or sales. Consistency and
simplicity is the best so try not to pick more than one. Your theme
will determine how you will measure your strategy’s success. For
example, if your theme is awareness, you’ll want to measure brand
awareness, growth, likes, and shares. If sales, that would involve
click rates, and social e-commerce sales. For loyalty, you’d want
to measure sentiment, engagement, and influence.
And
lastly before deciding to go to a social media agency, you should put
your social media strategy in writing.
This will allow you and your social media manager to review and
rework your plans easily.
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