Web Auditing: Essential Service from an SEO Agency
Illnesses
can only be treated effectively with the help of a thorough
diagnosis, and this principle can also be applied to websites. A
reliable SEO agency can be counted on to provide what is known as a
‘web auditing’ service, the online marketing equivalent of
getting an annual check-up from the local sawbones. Much like a
medical check-up, web audits need to be conducted at least once a
year.
A
web audit essentially examines every feature of the website, from
content to coding, with the hopes of finding any defects that could
have been missed out by a quick visual inspection. These include
broken links, redundant webpages, poor grammar, and improper web
layout.
That
said, web audits are a lot more complicated than they sound. They
also tend to take things a step higher by testing a webpage’s lead
generation and social media capabilities as well. To put it into
perspective, a beautifully-designed and informative webpage can still
be considered “bad” if it doesn’t attract as many visitors as
it should nor generate much buzz on Facebook.
Depending
on the results of the audit, a website might need some minor tweaks
or a complete overhaul to improve its effectiveness. Regardless of
the actions that need to be done afterward, pages that fared terribly
in the audit should be prioritised for such improvements.
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