Whitehat Inbound Marketing Agency in London

Imagine this: Your restaurant offers great food and excellent customer service. It’s found in one of the most accessible locations in the city. You occasionally post promos on your doors in an attempt to attract new customers. But still, why are there a lot of empty tables during lunch and dinner time? We are constantly witnessing the rapid evolution of technology and the progressive use of the Internet as our main source of information. Such developments result in changes to consumers’ behaviours. Today, your potential patrons browse the Internet to look for restaurants they would dine in or order from using their desktop computers, mobile devices and tablets. Thus, having your business listed on the Yellow Pages or giving away flyers and brochures is not that sufficient to attract customers anymore. Great food is vital to having a successful restaurant. But the aroma from your kitchen and the luscious taste of your dishes can only take you so far to lure in new customers. ...

People are now asking online, “Where should I eat today?” Yes, they search for restaurants online using their desktop PCs, laptops, tablets and smart phones on search engines, local directories, and social networks. Watch this video: Do you come up in these searches? Are you active on social media? When consumers were asked what businesses they’re looking for when conducting specific business searches, sixty-seven percent (67%) responded with restaurants. Restaurants continue to dominate the local search landscape with thirty percent (30%) searching via mobile phones, twenty-eight percent (28%) via tablets, and twenty-four percent (24%) via PCs. Seventy-eight percent (78%) of your potential customers read online customer reviews for restaurants. Do you have positive ratings on local review sites? Ninety-three percent (93%) of your potential customers use their mobile devices to find a restaurant. Ninety-five percent (95%) of them also use local review sites regular...