Harnessing Key Online Channels to Target Chiropractic Patients

Harness the 7 Key Online Channels to Target Patients Who are Looking for Chiropractors A significant percentage of chiropractic patients are using online resources to locate and evaluate various chiropractors in their area. In a recent survey, chiropractic patients who’d recently visited a chiropractor were asked about the methods they’d used to find and/or evaluate their chiropractor. Fifty-five percent of respondents said they used online resources to find and/or evaluate their chiropractors (this percentage includes respondents who’d been referred). Of these respondents, 100% used at least one online resource, 44% used at least two online resources, and 15% used three or more online resources. The study also outlined seven of the most popular online channels chiropractic patients use. The percentage of respondents who’d used each of the most popular channels is as follows: Google and other search engines (35%) Social media websites (6%) Online doctor directory we...