Basic Facts about Pay-Per-Click Management

With a high percentage of all small businesses now doing online marketing, it’s only natural that you give your business that competitive edge by getting into various internet marketing strategies like search engine optimisation, pay-per-click management, or even web design and development. Pay-per-click (PPC) for one, could offer you a significant return-on-investment (ROI) if you do it properly.

What is PPC?

Basically, PPC is a marketing strategy where you put up your ads in various sites or even search engine results, and you pay every time a customer visits your site by clicking on the ad. PPC management involves audience-targeted systems which ensures that the people most likely to come across your site are those who have the most need for your products and services.

The Landing Page

Whenever prospective clients click on your PPC ad, they will be redirected to a page in your site which is referred to as the “landing page”. Business should make it a point not to send their clients to their homepage, but instead to a page that directly offers them the products or services promised them in the ad they just clicked.


An important aspect that should help you get the most ROI out of your PPC campaign is to keep testing your system including your landing pages, the design of your ad, etc. Testing allows you to better hone your campaign to catch the attention (and clicks) of your target audience.


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