Basic Facts about Pay-Per-Click Management
With
a high percentage of all small businesses now doing online marketing,
it’s only natural that you give your business that competitive edge
by getting into various internet marketing strategies like search
engine optimisation, pay-per-click management, or even web design and
development. Pay-per-click (PPC) for one, could offer you a
significant return-on-investment (ROI) if you do it properly.
What is PPC?
Basically,
PPC is a marketing strategy where you put up your ads in various
sites or even search engine results, and you pay every time a
customer visits your site by clicking on the ad. PPC management
involves audience-targeted systems which ensures that the people most
likely to come across your site are those who have the most need for
your products and services.
The Landing Page
Whenever
prospective clients click on your PPC ad, they will be redirected to
a page in your site which is referred to as the “landing page”.
Business should make it a point not to send their clients to their
homepage, but instead to a page that directly offers them the
products or services promised them in the ad they just clicked.
Testing
An
important aspect that should help you get the most ROI out of your
PPC campaign is to keep testing your system including your landing
pages, the design of your ad, etc. Testing allows you to better hone
your campaign to catch the attention (and clicks) of your target
audience.
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