Reputation Management Tips: Dealing with Negatives
As
much as you want to please everyone you deal with, there will always
be people who have something bad to say about you. This is especially
true if you visit review websites and social networks and you’re on
the receiving end of the negative feedback. You can either do
something about it or leave it alone, but while the latter is
obviously more convenient, ignoring the negatives isn’t exactly
prudent on your part.
Online
content, positive or negative, don’t exactly go away for a long
time. In a way, you can turn this to your advantage by publishing
content that is favourable to you and make it so that it can redirect
internet traffic away from negative content. Have someone analyse
every published work, comment, and article pertaining to you;
something that can be done by a marketing expert specialising in
reputation management. This way, you can have a better idea on the
public’s general perception about you, considering all the good and
the bad.
Other
than that, you need to be careful about how you respond to the
negatives directed to you. Acting too defensively may cause people to
have doubts about your competence, while acting too complacently
simply leaves the negatives to persist.
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