Elements of Good SEO Content
Search
Engine Optimisation or SEO
is an online marketing strategy primarily focused on using certain
keywords in website content. Appropriate content with a sufficient
amount of keywords can help a company website gain top rankings in
search engine results pages and possibly gain potential customers.
Aside from using the right keywords, however, very few know the other
criteria for good SEO content. Informative quality content and
user-friendly techniques are as important as keyword optimisation
when it comes to SEO content.
Informative Content
SEO
writers must first understand that SEO is meant for readers, not for
the search engines. Basically, SEO efforts are a waste if an article
is optimised properly but terribly lacking in information. Customers
would leave the website if they cannot get enough info about the
company and the products or services they offer.
The
quality of writing should not also be sacrificed for SEO content. A
properly written article can establish business credibility and in
turn readers may be intrigued enough to join the company's mailing
list for newsletters and company updates.
User-friendliness
While
most SEO articles and blog posts require a specific tone in writing,
it doesn't mean that the writer cannot make the content
user-friendly. Customers prefer reading lists and bullet points than
paragraph after paragraph with full text. A creative intro with
interesting facts and information about the product can help SEO
efforts succeed.
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