Elements of a Good SEO Strategy
When it comes to online
marketing, search engine optimisation or SEO is an essential strategy
that helps your website gain as much traffic as it needs and even
more. This tool helps you improve your visibility whenever someone
searches for your products or services in search engines like Google.
Here are a few simple tips on how to make your SEO efforts efficient.
Market Analysis
Just
like when you’re planning to put up a brick-and-mortar
store,
you should first study your target market and the likely things that
could make them visit your site. Sometimes this may mean checking out
your competitors’ websites or websites that are similar to yours,
so you’ll get a clearer picture of what you would want in your own
site.
Keyword Research
Identify the keywords
your prospective customers are often using to search for your
products or services and incorporate them in your content just enough
so that search engine crawlers won’t think it is spam and penalize
your site. Don’t just choose keywords that are too general, but
don’t opt for ones so specific to what you offer either.
Meta Tags
Always remember that a
good meta tag placement is still one of the keys to efficient on-site
SEO. Optimise your title and description tags, as many search engine
giants still hold these important in ranking pages and sites for
search engine results pages (SERPs).
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