Elements of a Good SEO Strategy

When it comes to online marketing, search engine optimisation or SEO is an essential strategy that helps your website gain as much traffic as it needs and even more. This tool helps you improve your visibility whenever someone searches for your products or services in search engines like Google. Here are a few simple tips on how to make your SEO efforts efficient.

Market Analysis

Just like when you’re planning to put up a brick-and-mortar store, you should first study your target market and the likely things that could make them visit your site. Sometimes this may mean checking out your competitors’ websites or websites that are similar to yours, so you’ll get a clearer picture of what you would want in your own site.

Keyword Research

Identify the keywords your prospective customers are often using to search for your products or services and incorporate them in your content just enough so that search engine crawlers won’t think it is spam and penalize your site. Don’t just choose keywords that are too general, but don’t opt for ones so specific to what you offer either.

Meta Tags

Always remember that a good meta tag placement is still one of the keys to efficient on-site SEO. Optimise your title and description tags, as many search engine giants still hold these important in ranking pages and sites for search engine results pages (SERPs).


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