Optimising the Title Tag

In the world of SEO, few things are as relevant to a website as a properly optimised title tag. According to pundits, the title tag—the main text that describes the content of an online document—is the second most important on-page SEO element, next only to the overall content. It appears in three key places: external websites, search engine results pages, and browsers. Most modern browsers try to hide title tags, but that doesn’t stop them from being useful to SEO.

Why should you optimise the title tag?

Creating a descriptive and keyword-optimised title tag is vital for increasing rankings in search engines. With that in mind, optimising title tags makes for a remarkably low-effort, high-impact SEO endeavour.

How do you optimise the title tag?

Be heedful of its length. The maximum amount of characters that display in search engine results is 70. It’s best if you limit your characters (with spaces) to this amount.

Place your keywords near the front of the title tag. The closer the keyword is to the front, the more helpful it will be for ranking. Also, users tend to click title tags that have keywords that appear early more than those that don’t.


Consider the readability and emotional impact of your title tags. A compelling title tag will attract more visits. Along with keyword usage and optimisation, reflect on the entire user experience when you create your title tags.

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