Why Social Media Matters in SEO
When people want to
know more about a product or service, they don’t reach out for the
yellow pages anymore. Instead, they just log on to their computers or
whip out their smartphones to do a quick Google search.
Business owners have
known this fact for years, and many have put up a company website to
establish and build their online presence. Just because you have a
website, though, it does not mean that searchers will easily find
you—you have to be near the top of the results page to capture
potential clients’ attention.
For a long time, search
engine optimisation companies have allowed businesses to gain maximum
visibility in web searches. However, Google—by far the leading
search engine in the country—has updated its algorithm to help
users find better, more relevant results, and one of the big changes
they’ve implemented is incorporating social media into page
rankings.
The number of likes,
comments and shares your business gets in social media platforms is
quite like backlinks—they’re vouchers of your website’s
credibility and authority. Unlike backlinks though, social media
signals are much harder to manipulate because they happen more
organically. That is, you can’t force people to “like” your
Facebook page or post positive comments about your company if they’re
unsatisfied with your service. As such, Google takes social media as
a more reliable gauge of a business’ credibility.
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