Money Talk: How Much Should You Pay For Your SEO?

At the end of the day, you run a business that must yield profits. Even small businesses find the need to hire an SEO marketing consultant to boost their presence online. It’s an expense that could give you a worthwhile return on your investment, but it’s an expense nonetheless. Know the going rate to make sure you’re paying a fair price.

There are three options for payment: a monthly retainer of services, an hourly pay for a consultation, or a project-based payment. If you’re looking to ask only a few things, you may want to agree on an hourly rate. Monthly payment is a consideration when your consultant has agreed to work with you on an extended basis where the consultant has agreed on specific deliverables, such as regular reports on site traffic and other SEO services. Project-based work will involve a more comprehensive account and website setup and audit, as well as a whole range of website design and optimisation services.

Monthly retainers can cost up to five thousand dollars depending on the services provided. Hourly consulting rates start at a hundred dollars and cut off at three hundred. Project-based work naturally offers the highest service fee, which can reach up to thirty thousand dollars, depending on the range of services agreed upon.


SEO work looks to longer term benefits. Determine the arrangement that should work to suit the needs of your company. If you opt for more regular service to get your provider to work on SEO implementation and adjustments, you might be able to get more bang out of your buck with a monthly retainer service.

Comments

Post a Comment

Popular posts from this blog

Inbound Marketing Content Skills for the Hands-on Hotelier

Image
Marketing trends dictate that we go digital. Why limit yourself to costly, drawn-out solutions that offer little in terms of measuring the level of your outreach? Inbound marketing , in particular, is making great strides in what it means to really sell a product – especially in the hotel industry. Accommodating change in such a manner speaks of great wisdom. If you’re interested, then you have come to the right place. More and more people have become content creators in this vastly user-generated world that we live in. Crowdsourcing and online shopping are growing in terms of subscribers. Visual media is taking precedence over other, more traditional forms. With the need to connect to audiences more, just what does an ideal content marketer  make? We count out the ways. Creativity Being inspired is something that, more often than not, comes easier to these people. Unique content is very much a staple of content marketing, and as such, should be high on a conte
Read more

Video as a Life Science Inbound Marketing Tool

Image
Video as a Life Science Inbound Marketing Tool   Most people are visual learners by habit. Most books, handwritten before the time of the printing press, included illustrations and diagrams in order to reinforce a certain idea or theory. The same can be said of today; most media makes use of images to show the goings-on of the world to their audiences, whether in still photography or moving images. Regardless of the form, visual media is an important part of any inbound marketing methodology – even blogs that focus on written content still contains pictures and videos in order to retain a multi-sensory experience for their audience. This adds layers to an already important aspect of science: The need to understand the world as it works. Videos are a powerful tool to increase the likelihood of your content to be seen. The life sciences tend to intimidate the average chap, so they usually understand better if concepts and theories are explained to them in simple terms. You don
Read more

Brand Optimisation: The Future of Online Marketing

Image
How Brand Optimisation Help Your Business How will your brand become more familiar with your potential customers? You Need Potential Customers to Become Aware of and Familiar with your Brand Did you know that according to Nielsen, sixty-two percent (62%) of your potential customers prefer to buy products from familiar brands rather than switch to a new one? Check out this infographic for more stats and facts: You Need your Brand to Get More Visibility Online! According to a research by GE Capital and Fleishman Hillard, eighty-one percent (81%) research online before making big purchases and eighty-nine percent (89%) of consumers use Internet search engines to make purchasing decisions. What is our Brand Optimisation Service? Our Brand Optimisation Service provides: Insights on your Brand’s Online Visibility and Opportunities through Advanced Marketing Research and Analysis; Turn-key Brand Optimisation Solution and Implementation; and, In-depth Performance
Read more