Most Common SEO Misconceptions: Part I
Businesses
are continuously testing the waters with new elements integrated and
adjusted by Google’s evolving algorithms for indexing and ranking
pages. With the propulsive internet marketing technique of search
engine optimisation (SEO), most business owners make it a point to
understand the process involved in this trend. However,
misconceptions still persists; here are some of them:
Keywords
and links are all that matter. Yes,
keywords and links are essentially SEO’s major building blocks, but
they’re not the only ones. A website’s search page ranking is
also largely determined by a company’s active engagement in the
social media, as well as commitment to content credibility and the
ever-expanding mobile technology.
No
keyword means no SEO. You need to
KW-optimise your website to be seen and noticed both by the search
engines and by potential customers. However, a site can still be
found and get noticed with the quality of uniqueness and information
that your website would be known for. It’s a long shot, but people
do seek out excellence where they can find it.
I
can get a good inbound link by using comments section to linking my
site. This was common practice for a
time, until more blogs enforced a “No Follow” instruction built
into their comment sections telling search engines to ignore all
links within. However, it can still work, indirectly, when some
people leave a substantial comment, and then inserting a link, as a
means to arouse interest. But this is not as effective as having
white hat internet marketing professionals to provide the expert
services companies would need to help them assume that vibe of
authority and dependability that customers would expect from them.
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