Most Common SEO Misconceptions: Part I
Businesses are continuously testing the waters with new elements integrated and adjusted by Google’s evolving algorithms for indexing and ranking pages. With the propulsive internet marketing technique of search engine optimisation (SEO), most business owners make it a point to understand the process involved in this trend. However, misconceptions still persists; here are some of them:
Keywords and links are all that matter. Yes, keywords and links are essentially SEO’s major building blocks, but they’re not the only ones. A website’s search page ranking is also largely determined by a company’s active engagement in the social media, as well as commitment to content credibility and the ever-expanding mobile technology.
No keyword means no SEO. You need to KW-optimise your website to be seen and noticed both by the search engines and by potential customers. However, a site can still be found and get noticed with the quality of uniqueness and information that your website would be known for. It’s a long shot, but people do seek out excellence where they can find it.
I can get a good inbound link by using comments section to linking my site. This was common practice for a time, until more blogs enforced a “No Follow” instruction built into their comment sections telling search engines to ignore all links within. However, it can still work, indirectly, when some people leave a substantial comment, and then inserting a link, as a means to arouse interest. But this is not as effective as having white hat internet marketing professionals to provide the expert services companies would need to help them assume that vibe of authority and dependability that customers would expect from them.