Choosing your Business Categories Correctly
How many synonyms does
the word "HVAC" have? There's heating, heater, air
conditioning, air conditioner, ventilation, cooling, and ductwork,
among others.
Exposure in one
category alone won't be enough, especially in a competitive
environment. Some don't know the term "HVAC," instead
resorting to more understandable terms like "air conditioner"
or "heater." If your business isn't categorised in either
or both terms, you'll miss out on the potential for growth in your
following.
However, there's a
limit to how many categories you can put your business on. Google
Places allows a listed business to choose up to five categories, with
the first three being the most relevant. Going back to the HVAC
example, the keyword's relevance will depend on the nature of your
business. For instance: do you repair or sell HVAC systems?
As HVAC is an ambiguous
category, your category must delve deeper. Are you an HVAC dealer or
repair contractor? If you sell and repair HVAC systems, it's fine to
have either "HVAC dealer" or "HVAC repair contractor"
as your primary category. If you're an HVAC business, refrain from
categorising your business as an appliance dealer since you only sell
HVAC systems.
Proper categorisation
prevents confusion on the part of the customer searching for
services. Keep your categories simple and relevant for people to find
you.
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