Must-Know White Hat SEO Tips
When it comes to search engine results, everyone wants to be number one. Of course, different people have different means of achieving this goal.
Some may use devious tactics to trick search engines into ranking their sites highly. While this might yield results in the short term, search engine algorithms have become so sophisticated that they can weed out spammy webpages before long and banish them from search results altogether.
If you want to improve your online visibility, be sure to do it using only white hat SEO techniques—strategies that search engines themselves approve of. To give you an idea what these techniques are, here are three must-know tips:
Care about Quality
These days, search engines prioritize content that is relevant to readers. If your business maintains a blog, be sure that your content doesn’t just hawk your products or services—it should also be informative and useful.
Watch those Keywords!
SEO, for the most part, is still keyword-centric. However, don’t stuff your content with keywords—that’s a red flag for web spam in the eyes of search engines. Be judicious with your keyword insertions: always use them in the proper context and in a natural-sounding manner.
When reputable sites link back to your website, this increases your authority ranking. Similarly, linking out to other trusted sites will also boost your authority. So don’t be a loner, build links!