Optimizing Videos for SEO
Recent studies have shown that
video sharing sites like Youtube have been steadily outperforming sites like Yahoo
and Bing in terms of daily search numbers. With this kind of information in
mind, it practically makes sense to use such sites for SEO strategies. Here are
a few of the benefits one could get from using videos for SEO.
Search
engines “like” them
Might sound a bit perky, but
yes, search engines “like” videos because they provide potentially relevant and
powerful content as written ones. For instance, search engine Google likes to
insert videos into their results pages. However, videos aren’t particularly good
search engine fodders, but that can be improved. When videos do show up in
results pages, they’re always from major sites, such as Youtube and Vimeo, to
name a few.
People
can’t get enough of them
A study by Cisco estimates that
by 2017, about 69% of all internet traffic will be strictly related to videos –
searching for and watching them. This doesn’t even include how many videos are
being shared every hour between millions of users – imagine the mileage that a single
clip can achieve within only a few hours.
Good
video quality with solid SEO tactics means continuous, steady traffic
Your video’s SEO quality won’t
matter if the video’s content itself stinks. Putting in good work yields good
results, so inserting a bit more effort into quality can definitely go a long
way.
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