Reputation Management: An Asset You Can’t Ignore

“First impressions last,” as the popular saying goes, but this is only partly accurate when applied to the Internet. As far as online users are concerned, all impressions last, and everything that distinguished people and organizations say through Facebook or a blog article will be remembered by everyone for posterity, whether they like it or not. Sadly, events can conspire to give good people a bad reputation, which can certainly sour their relationships online.

This is where ‘online reputation management’ comes in, whose main goal is to divert people’s attention from negative press to something positive, or the very least neutral. How exactly this is done varies from one marketing company to another, though the most effective method is to associate a client with a favourable review, informative article, or any other piece of content that surely attract people’s attention.

Bad press is more damaging than people imagine. Shareholders nowadays often seek information about a CEO’s stature and reputation before they invest. Employers usually read social media posts from prospective applicants in order to get a glimpse of their personality and behaviour at work. A company’s online reputation can make them the leading authorities in their respective industries, which is why they often do whatever it takes to obtain coveted ‘five-star’ reviews from renowned critics.