Tracking your Online Reputation
Nothing can be worse than knowing that the next big thing going viral
over the Internet is a clip of some scathing remarks about your business. Patch
up the reputation wound by hiring online reputation management companies, and
prevent further explosions from occurring by tracking your reputation online.
Google Alerts
Take advantage of Google Alerts to warn you of impending danger. The
program works by notifying you if any new result comes up about a query or keyword
you type into the system. This service can track everything from blog posts to
videos and even news articles. Keep posted and upgrade your reputation
management strategy accordingly.
Google Blog
Google also has a handy tool that lets you browse through varying blog
posts that might have your business name written in red ink all over it. Since
most people posting negative comments will do so through blogs, this is an
invaluable tool for you. Use this by placing your URL and keywords into the
Google Blog search bar and look at the results.
SocialMention
This website is a search engine for social media pages that can track everything
from Twitter posts to Yelp reviews. If you want to make the notification system
even easier, you should subscribe to mentions of your business name or website via
RSS or email, as with Google Alerts.
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