Video – Use Online Reputation Management to Beat Negative Reviews
Beat Negative Reviews about Your Business with Effective Online Reputation Management [Video]
Online reviews can impact your reputation and eventually your whole business. That’s a fact. Want proof? According to research, a massive 80% of consumers can change their purchase decision after reading a negative review online. They do this even if the business in question was referred by a family or friend as a separate study by LMG showed that of those who searched online for referred businesses, 52% looked for reviews or ratings. Online reviews are that powerful.
But reviews aren’t always bad. In fact, they can spur new life into your business and even boost your bottom line. What impact they make – whether positive or negative – will depend on what actions you take today. See what we mean through a short video on online reputation management.
Watch our video now:
Negative Reviews Are Bad for Business
It doesn’t get any clearer than that. If bad reviews about you or your business are present online, then you need to do something about them. You can’t just sit there and hope prospect customers who find them will be fair in their judgment. They will base your reputation on what they see and read online. According to LMG, 87% of respondents search online for more information about a business that a friend or a family member referred. Also, 85% of consumers read online consumer reviews just to determine if a business is a “good business,” according to a BrightLocal survey.
Meanwhile, findings by Cone Research show that reading a negative review online can spur 80% of consumers to change their purchase decisions. That means if there’s one bad review about you out there online and people saw it, 8 out of 10 interested buyers would change their mind about your product or service. You don’t want to lose that much of your market to competitors, right?
Read More: http://www.whitehat-seo.co.uk/video-blog/video-online-reputation-management-beat-negative-reviews/