How Leading Internet Marketing Companies Work: Providers Company Overview
The necessity for your business to have an outstanding online presence and website has never been greater. For this reason, many local business owners like you are trying their best to find digital marketing agencies that can assist them in their online business goals. However, those who have yet to work with a consultant or a marketing group have little idea on what exactly these types of companies do. So how does an online marketing and web design agency actually work? Using our agency as a case study, here’s how.
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Online Marketing Company Overview
A digital marketing agency can bring your brand to the masses and ensure your image online is nothing short of impressive. However, you need to ensure that the agency is constantly aware of the current and historical online marketing industry statistics and trends as well as customer behavioral trends that affect your business. Trends they need to be aware of include Google algorithm updates and developments in mobile-friendly web design. Your agency must also be at the frontlines of the industry, constantly testing online marketing techniques based on research.
But more importantly, the online marketing and web design agency must have the desire to make your business much more successful.
Good Agencies Actually Listen: Intake Stage
No one knows your business and your goals more than you do. That’s why your agency must take the time to listen and understand your business, products, services, and who and where your customers and competitors are. They must take note of your past marketing activities to give us a clearer picture of how to help you. This is the intake stage and we use it to learn more about you.
Engagement via In-depth Consultation
When you are looking for a digital marketing agency, make sure they are a company that can provide a unique consulting experience to you. Though this experience can be achieved in many ways, the most effective is comprehensive consultation. Through extensive engagement, your agency can create a customised plan to expand your online presence and increase the attractiveness of your brand.
We are proud to say that we are an agency that provides detailed consultation to our prospects. While the client gets to understand the value of the service they are looking to avail of, we also get something out of the consultation phase. We are able to better understand our prospect and their business – making it easier for us do all the technical work later on.
Effective Project Management
If your agency cannot manage projects effectively, you’ll encounter great headaches in your partnership. Effective project management entails ample capacity because if the agency cannot handle the load you put on it, it will crack under pressure. See to it that the agency can scale with you and can prioritise your projects, big or small.
More importantly, ensure that your responsibilities in the project are clear are at the very start. This will improve management from the intake stage down to the completion stage. For instance, in a typical SEO campaign, some of our pre-launch responsibilities to you are: managing your marketing expectations, communicating our customer support structure, and giving you a list of the requirements you need to submit. On your end, you need to understand the goals of the campaign, abide by agreed upon communication methods / schedules, and submit the requirements we need to run your SEO campaign. If things like these are clear early on, the project will run smoothly.
Efficient Processes and Workflow
Processes and workflow are usually built with time. What we can say is that we have been doing this for years and our processes and workflow are smooth and efficient enough to make the most of the time we spend together during the consultation and the intake. We also have sufficient experience to ensure smooth and fast movement of tasks from one stage to another up to the end of the project.
For instance, in a typical web design project, we would ask you to submit requirements which include the necessary information to build your website. Once all requirements are in, we’ll start the build phase. The theme will be installed, content will be uploaded, and if there are additional configurations needed, these will be arranged too. The build will then go through one or two rounds of revision before the “product” is installed on the hosting environment. You now have a website.
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