How Can Your Cosmetic Surgery Practice Take Advantage of The ‘Selfie’ Era
The ‘Selfie’ Era: How your Cosmetic Surgery Practice can Take Advantage of the Changes in Consumer Behaviour
Before the widespread introduction of digital technology, most cosmetic surgeons’ marketing efforts consisted of adding listings to the yellow pages, placing ads in newspapers, and buying spots on local radio stations. But of course, times have changed. Nowadays, cosmetic surgeons need to stay connected to the Internet and harness the power of online marketing to reach more prospects.
The Mobile Internet and the Changing Consumer Behaviour
Even the most successful cosmetic surgeons can no longer rely simply on word-of-mouth recommendations from their patients to reach new prospects. Business owners, especially surgeons like you, need to understand the enormous power of the Internet for search and discovery. Whether people are looking for specific products, procedures, or local cosmetic surgery clinics, many will go online to find what they’re looking for.
According to the latest data from Internet World Stats, there are over 3 billion Internet users worldwide today. Ninety-nine percent (99%) of these Internet users utilise search engines frequently to look for information. Local searches have also seen a boom, jumping from 70% in 2010 to 80% in 2014.
Finding information through social media is on the rise, with 74% of online adults using social media sites, according to recent data from Pew Research Center. Facebook proves to be the most popular social network, dominating the social media arena with 71% of online adult users.
Meanwhile, mobile device ownership and usage continues to soar along with the rise of various online technologies. Consumer ownership of smartphones has gone beyond 143 million, and tablets are now owned by over 71 million people. People don’t just own these devices for nothing; they are using their smartphones and tablets to consume online content. Many have become multi-platform users, and use their smartphones, tablets, and desktop computers to perform searches and complete various transactions. In 2014, mobile devices accounted for 29% of the total global Internet page views, nearly doubling the figures from 2013.
‘Selfies’ Boost Demand for Cosmetic Surgery
There’s no denying the fact that the rise of the Internet, social media sites, and mobile devices have been altering the attitudes and behaviours of consumers. These technologies have given birth to the most prominent trend in social media sites today—selfies.
A recent study revealed a surge in too much concern for their appearances and an increase in cosmetic procedure requests caused by the pursuit of the perfect “selfie”.
Many patients realise that no photo editing app can smooth out wrinkles and fix facial and body imperfections better than cosmetic surgery can.
The motivation and the online technology behind the selfie, is the same online technology that more and more people use to find cosmetic surgeons to improve their appearances and—produce stunning selfies.
The message for you is clear: Your cosmetic surgery practice must be ONLINE so you can be visible to patients badly wanting a makeover.
For busy professionals like you, this is a lot of work. And, of course, you need to stay focused on more important matters about running your cosmetic surgery practice.
That is why we're here.
As technology advances and consumer behaviours continue to evolve, so you must adapt to the changes. Your online marketing strategies need to be efficient so you can ensure that your cosmetic surgery practice doesn’t end up left behind.
We can provide everything you need to boost your online marketing campaign and eventually grow your business. Here is a list of our services:
- Brand Establisher
- Responsive Web Design
- Search Engine Optimisation
- Local Online Marketing
- Social Media Optimisation
- Pay per Click Advertising
- Online Reputation Management
- Website Audit
- Brand Booster
- …and many more!
Send us an email now at email@example.com or call us at (+44) 020 8834 4795 so we can schedule a free consultation with you today.
Learn more about this at Marketing for your Cosmetic Surgery Practice in the Age of Selfies